News, Reviews and Resources for ITAM, SAM and Software Licensing Professionals.


Martin Thompson

Martin Thompson

The ITAM Review

Hello and thank you for visiting the ITAM Review. My name is Martin Thompson and I write the ITAM Review to provide an independent, unbiased view of the SAM, ITAM and Software Licensing market.

The ITAM Review began in late 2008 so that anyone involved in the SAM or ITAM industry could share their expertise, feedback and opinions of the technology and services in the market for the benefit of others.


“The ITAM Review is an online community for worldwide ITAM professionals. Our mission is to provide independent industry news, reviews, resources and networking opportunities to Vendors, Partners, Consultants and End Users working in the areas of IT Asset Management, Software Asset Management or Software Licensing.”

An Online Magazine, Forum and Networking Platform for ITAM Professionals

After almost a decade selling inventory and SAM tools I felt there was a real shortage of unbiased information about what was going on in the market and updates on the key players.

I originally started the site so that practical implementation experience could be shared amongst peers. Whilst there appears to be plenty of information regarding best practice frameworks and ‘what to do‘, there is a severe shortage of information on ‘how to‘ do it.

Thanks to the kind contributions of worldwide ITAM professionals The ITAM Review now boasts 798 independent articles and updates and attracts over 45,000 visitors a month (as of March 2013).

The goal is to provide a free, impartial and independent forum for industry professionals to rate and review tools and services and share advice and techniques. Allowing readers to make informed decisions on their ITAM and SAM investments and strategy.

This site is 100% privately owned, vendor and service provider independent and impartial. The site is supported by advertising revenue, paid reviews and my private consulting work.


I first started working within the IT Asset Management field in 2000 selling audit and inventory products and services (before the word SAM had been invented!).

Prior to setting up the ITAM Review I held Channel Sales, Direct Sales and Business Development roles with software vendors and consulting companies.

When not running The ITAM Review I can usually be found looking after my young family, fiddling with the Internet, exploring the Wiltshire countryside, drinking too much filter coffee and listening to endless progressive trance.


  • 2008 – Present: Owner and Founder; ITAM Review & Independent ITAM Consultant
  • 2002 – 2008: Channel Sales, Centennial Software (acquired by FrontRange Solutions)
  • 2000 – 2001: Inside Sales, Computer Associates
  • 1998 – 2000: Product Specialist, Computer 2000 (acquired by TechData)

For full details please see my LinkedIn profile.

Get Involved

I believe everyone in the ITAM market should have their voice heard – from the one-man band consultant to the largest software companies in the world. The ITAM Review wants to hear from all ITAM practitioners from all countries and backgrounds; we want to hear about updates from newest of start-ups to the oldest of industry stalwarts.

Contributions are free and most welcome. It’s a simple trade; your expertise in exchange for raising your profile among ITAM Review readers. The only thing we ask is that it’s not a sales pitch for your products and services  – let your expertise do the talking!

Next Steps

To contact me please use the online contact form or connect via LinkedIn.

[Last Updated August 2013]