The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

ITAM Review Reader Analytics

This article is for all the vendors I work with throughout the course of the year. Product Managers and Pre-Sales Consultants working at software publishers are busy and expensive people. They would not share their precious time and expertise if I was reviewing their products in the privacy of my home for my own amusement (although some would…).

This article outlines who reads the ITAM Review, what is popular and how many people visit. The more stuff that gets shared, the more gets read, the more gets read, the more leverage there is to share more…

In a nutshell: ~30K Monthly Visits, Average Visitor, 43 year old American Male managing 24,527 Assets.

Visitor Locations

Steady as She Goes

Growth remains steady. Traffic has doubled every year. 8.2K – 16.3K – 31.5k.

See also:

Visitor Sources*

  • 54% Search Engines (94% from Google, 49,388 Keyword Variants from 180 Countries)
  • 22% Direct Traffic
  • 20% Referring Sites

Social Media Sources*

Of Social Media Sources, traffic comes from

  • 83% LinkedIn
  • 7% Twitter
  • 6% StumbleUpon
  • 4% Facebook

Visitor Profiles**

  • 55% End Users
  • 35% Resellers/ Partners, Consultants, Trusted Advisors
  • 10% Software Vendors / ISVs

Most Popular Site Areas*

Top 10 Most Popular Articles*

(excluding licensing guides which are most popular)

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Virtual User Group***

* Google Analytics Nov 2009 – Nov 2011
** via Surveys
*** Virtual User Group Analysis of 200 Members


About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource and community for worldwide ITAM professionals.

Martin is also author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management.

On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

Learn more about him here and connect with him on Twitter or LinkedIn.

One Comment

  1. Kylie Fowler says:

    It looks like you have invented your own version of Moore’s Law, Martin!

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