The ITAM Review

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Microsoft Licensing & Enterprise Agreement Workshop [London]

Paul DeGroot, Pica Communications

I am very pleased to announce that Paul DeGroot, in conjunction with The ITAM Review, will be bringing his Microsoft Licensing Workshops to Europe in April.

Paul has been successfully delivering his Microsoft Licensing workshops in the US and Canada and we’re delighted that he is able to deliver this first workshop in Europe.

A critical stage of every Microsoft Enterprise Agreement negotiation or renewal is preparation, and this three-day intensive workshop will allow organizations to make informed decisions on their Microsoft strategy.

What?

  • Microsoft Licensing and Enterprise Agreement Workshop
    • 2-Day Intensive Microsoft Licensing Workshop
    • 1-Day Intensive Microsoft Enterprise Agreement Workshop

When?

  • Monday 16th to Wednesday 18th April 2012

Where?

  • Central London – Location to be confirmed

Who?

  • Paul DeGroot, Pica Communications
    • Paul DeGroot is one of the world’s leading experts on Microsoft licensing policies, rules, and volume licensing programs. Over a ten-year period, he developed and led the licensing practice at Directions on Microsoft, an independent analyst firm focused on understanding Microsoft policies and strategies. He formed Pica Communications, LLC in 2010, to bring his licensing expertise to a broad range of customers worldwide.

Bookings

  • Day 1 & 2 [16th & 17th April] Microsoft Licensing Workshop, £1,295.00 per delegate
  • Day 3 [18th April] Enterprise Agreement Workshop, £650.00 per delegate
  • All three days £1,745 (10% Discount)
  • 10% Early Bird Discount (For a booking before the end of February 2012)
  • Additional Discounts for 2 or more delegates from the same company

For further information, terms, receive a quotation and book please contact us. Bespoke courses are also available. 


Overheard…

What attendees say about Paul’s Microsoft Licensing Workshop:

“Great content overall, and Paul’s knowledge inside the world of licensing is amazing, but it doesn’t end there–his knowledge, experience, and expertise around cutting-edge technology concepts ties everything up, making it a well-rounded session overall.”
Omeir Yusuf, Bank of Montreal

“I found Paul’s relaxed, friendly, and engaging style perfectly suited the subject matter. It was an excellent course–the information was precisely what I needed, all questions were answered, and there was a perfect balance of instruction and class interaction. Simply put, the information Paul presented was invaluable and something every organization can–and should–immediately benefit from.”
Andrew Pitstra, Cameco Corporation

Course Outline

Introduction

Do you have questions about Microsoft Licensing? You’re not alone.
As Microsoft’s list of products grows and new technologies emerge, the set of rules grows ever longer. IT staff, business executives, and procurement professionals struggle to grasp the rules and keep up with constant changes.

Where do you even start?

Our Microsoft Licensing Workshop, an intensive two-day seminar plus optional one-day Enterprise Agreement (EA) workshop, gives you the tools to understand Microsoft licensing and prepare for EA Negotiations.

What you’ll learn

  • Windows and Office licensing and use rights.
  • How core Microsoft server products—Windows, Exchange, SQL Server, SharePoint, and others—are licensed on physical and virtual machines
  • How to maximize the value of Software Assurance
  • How to select the right Microsoft volume licensing program, to save money and achieve your licensing and solution objectives
  • Practical licensing scenarios for virtualization, Windows 7 upgrades, server consolidation and other common issues
  • Where the rules live: how to use Microsoft volume contracts, product use rights, product lists, and other resources to answer tough licensing questions for yourself.

Agenda

Over 50 enterprise products ranging from desktop products, servers, business applications to online services licensing rules are often compared to the thousands of minute rules in the typical national tax code. Developed over more than two decades, they reflect a variety of licensing models and purchasing options priorities that many customers find confusing. This often leads to difficulties in ensuring that your systems are compliant with the rules and represent a cost-effective licensing solution.
As Microsoft’s list of products grows and new technologies emerge, the set of rules grows ever longer. IT staff, business executives, and procurement professionals struggle to grasp the rules and keep up with constant changes.

Our Microsoft Licensing Workshop, an intensive two-day seminar, gives you the tools to understand how Microsoft licenses and sells its products.

Day 1 – Microsoft Licensing Workshop [Monday 16th April]

  • Licensing Concepts
  • Software Assurance
  • Essential Resources
  • Windows Desktop
  • Desktop Applications
  • Windows Server
  • SQL Server
  • Exchange Server
  • SharePoint Server
  • Lync Server

Day 2 – Microsoft Licensing Workshop [Tuesday 17th April]

  • Virtualization Concepts
  • Virtual Desktop Licensing
  • Virtual Server Licensing
  • Volume Licensing Concepts
  • Essential Resources
  • Open and Open Value
  • Select/Select Plus
  • Enterprise Agreements
  • Open Value & Enterprise Subscriptions

Day 3 – The Enterprise Agreement Licensing Workshop [Wednesday 18th April]

Microsoft Enterprise Agreements represent a significant financial investment for many organizations, but not everyone makes a comparable investment to ensure they understand what they bought. As negotiations for new or renewal agreements approach they may feel poorly equipped to make the right choices.

The Enterprise Agreement Licensing Workshop is a one-day session that fills many critical gaps in an organization’s preparation for Enterprise Agreement purchase, renewal, or non-renewal.

  • Microsoft Volume Licensing Concepts
  • Software Assurance
  • Essential Microsoft Licensing Resources
  • Enterprise Agreements
  • Software Asset Management and the EA
  • Negotiating the EA
  • EA Strategies for 2012

Who should attend?

  • IT decision makers – Make sure you architect compliant solutions and can accurately budget for the technology choices you make. Your IT roadmap is a critical input for licensing decisions.
  • Business leaders – Work more effectively with your procurement and technology teams by understanding the capabilities that Microsoft licensing enables and how they can help you achieve your business objectives.
  • Procurement and finance professionals – Reduce friction in procurement by understanding the concepts and vocabulary of Microsoft licensing. Learn how to choose the optimal purchasing program and complement your IT team by delivering the right products, at the right price, for their solutions.
  • Asset managers – Understand the many types of Microsoft licenses, the rights they confer, how they can be tracked, and special exceptions or entitlements that can slip through gaps in asset management processes.
  • Legal staff – Understand Microsoft licensing, volume programs, and the legal concepts and documents that define your organization’s relationship with Microsoft.
  • Solution Partner – Guide your customers to licensing solutions that fit seamlessly with their IT goals, budgets, and objectives.

Why Attend?

  • Understand your licensing rights
  • Learn the core concepts and vocabulary of Microsoft licensing
  • Work more effectively with your reseller and your Microsoft representative
  • Ensure that your software purchases meet your IT requirements and deliver optimal value
  • Learning how to choose the correct volume licensing plan for your project
  • Ensure that the solutions you develop are compliant with Microsoft’s licensing rules
  • Identify critical licensing resources that can quickly answer difficult questions
  • Spot gaps in licensing compliance
  • Network and share licensing experiences with your peers in management, procurement, compliance, and IT management

Bookings

  • Day 1 & 2, Microsoft Licensing Workshop, £1,295.00 per delegate
  • Day 3, Enterprise Agreement Workshop, £650 per delegate
  • All three days £1,745 (10% Discount)
  • 10% Early Bird Discount (For a booking before the end of February 2012)
  • Additional Discounts for 2 or more delegates from the same company

For further information, terms, receive a quotation and book please contact us. Bespoke courses are also available. 


About Paul DeGroot

Paul DeGroot is one of the world’s leading experts on Microsoft licensing principles, policies, and strategies. He led the licensing practice at Directions on Microsoft, and subsequently formed Pica Communications, LLC to deliver exceptional insight into Microsoft licensing for audiences and organizations worldwide. In his role as Senior Consultant at Software Licensing Advisors, he has led customers to more than $250 million in negotiated savings over the last three years.

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