The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Campaign for Clear Licensing Launched

BariumThe ‘Barium Manifesto’ back in December stated the need to ‘Shake things up’ in the software licensing industry and create an industry regulator.

We’ve been busy building since then. I’m pleased to share with you that since January we have:

  • Created a legal entity (not-for-profit limited by guarantee)
  • Written a manifesto (Thanks to Kylie Fowler, Rory Canavan and Martin Chalkley for their support with this)
  • Built a website
  • And perhaps most importantly – received the support of some significant software buyers to support us

This new regulator aims to add much-needed transparency to an overly complex and unfair market, levelling the playing field between giant software vendors and the end-user.

Our mandate is to promote adherence to a new code of conduct and highlight foul play publicly.


The Campaign for Clear Licensing will work with software publishers, end users and the reseller community to reduce the indirect costs of using commercial software by improving the clarity and usability of software license terms and conditions and developing a code of conduct for use by the industry when resolving disputes, including during audits.

The ‘Campaign for Clear Licensing’ website is here:

We would really appreciate your feedback. This is an industry effort and requires your support to succeed. Please download the manifesto and provide your critique (Publicly, privately or anonymously).

Thanks, Martin

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About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource and community for worldwide ITAM professionals.

Martin is also author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management.

On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

Learn more about him here and connect with him on Twitter or LinkedIn.

One Comment

  1. itsmreview says:

    In case it is not obvious – the scope for this is a) International and b) all software (on premise, cloud, service). More info in the manifesto.

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