The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Snow Software acquire SAP specialist to boost datacentre SAM

Independent assessment of Snow License Manager V6

Independent assessment of Snow License Manager V6

We were commissioned to review Snow Software’s License Manager in March this year. You can download a copy of the review here.

Our review identified that Snow has built a reputation for SAM in desktop environments and has been developing features to address datacentre requirements. However it was noted that SAP capabilities were absent:

“Whilst no SAM engagement is a point and click exercise, especially in the datacenter, Snow Software has the potential to make serious inroads to enterprise and datacenter SAM market share through elegant execution and competitive price. Most current competitors offer configurable toolkits accompanied by extended consulting engagements. However, Snow must educate the market of their new datacenter capabilities. It should also be noted that at the time of writing Snow is not yet verified by Oracle and does not currently offer any capabilities around SAP.”

Today, Snow Software announced they have acquired Intelligent License Inc., a SAM technology company with special focus on SAP Licensing.

Acquisition details

  • Cash deal for undisclosed sum
  • Intelligent Licensing Inc. has SAP specialists in US, Germany and Switzerland.
  • Intelligent Licensing’s SAP-certified ‘Dynamic Licensing Suite’ to be re-branded as ‘Snow SAP Optimizer’
  • Brian Skiba, CEO of Intelligent Licensing, will stay on to oversee Snow’s SAP business

To lay a claim to being a datacentre SAM solution, a provider really needs to demonstrate capabilities with Microsoft, IBM, Oracle and SAP and then to be able to decipher virtualization relationships and hardware configuration. With this acquisition Snow have significantly boosted their datacentre capabilities.

You can download a copy of the review here.

About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

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