I’m midway through a competitive comparison of the top ten SAM tools for large enterprises. See the original call for participants here.
As part of the analysis we’ve collected customer numbers and it is interesting to see the market share of the key players.
SAM tool market share analysis for large enterprises
The charts below are based on two questions:
- What is the total number of customers on an active maintenance contract or subscription as of 1st January 2016? E.g. “As of 1st January 2016, we have 100 customers on a current maintenance contract” and
- What is the percentage of customers in each major territory?
Note: All figures are from the suppliers themselves. Some were estimates. Full details will be shared in our upcoming report.
The first chart shows Snow Software, LANDESK and Matrix42 striding ahead in terms of market share, however, note that whilst our report is focused on tools for large customers, Snow, LANDESK, and Matrix42 have many mid-market customers. I.e. the Chart represents ALL SAM customers not just the enterprise customers.
If we add average customer size into the mix we see HPE, Eracent, Concorde, Aspera and 1E with a track record of selling to very large enterprises.
The final chart displays customers by continent. Flexera, LANDESK and HPE probably have the most diverse mix of customers by continent, Brainware and Matrix42 with heavy European focus and 1E and Eracent with heavy North American focus.
In purely customer number terms, you might say there was no one dominant global player just yet. Both Matrix42 and Snow Software are placing key focus on development of the US market, so in competitive sporting terms you might say there is ‘all to play for’.
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About Martin Thompson
Martin is also author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management.
On a voluntary basis Martin is the Chief Agitator at the Campaign for Clear Licensing, a contributor to ISO WG21 which develops the SAM International Standard ISO/IEC 19770 and board member of Free ICT Europe which supports the ICT secondary market.
Learn more about him here and connect with him on Twitter or LinkedIn.