This review takes a look at the core capabilities of BDNA Technopedia, the route to market for the company, competitive strengths and weaknesses, and market reach. Check out the full review on Tools Advisor here.
At a Glance
“A unique and innovative offering. BDNA aggregates, cleanses and filters enterprise data sources into a single source of asset data, then enriches it with market intelligence to enable smart decision-making.”
Strengths and Weaknesses
BDNA Platform Product Portfolio
- Technopedia – Repository of enterprise software and hardware asset information
- Normalize – Aggregate and normalize raw asset data
- Discover – Agentless asset discovery
- Analyze – Analysis and data visualization on BDNA information
BDNA offers a reference catalogue of software and hardware information to help IT Asset Managers make better decisions.
BDNA takes a feed of purchase information, installation information, subscriptions and usage and normalizes data into a consistent language. The recognition process is similar to that seen in traditional SAM tools for identifying the risk in software, but also extends to reconciling procurement and hardware information and has use cases way beyond the ITAM department.
BDNA’s value proposition is that authoritative data allows organizations to be more productive, move faster and be more efficient and secure, by clarifying exactly what they own, use and have purchased using a commonly understood and consistent language. The business is empowered to make more accurate and timely decisions.
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About Martin Thompson
Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.
He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.
Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).
When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.
Connect with Martin on LinkedIn.