The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Podcast Episode 41: The SAM market in Australia

Ahead of our Australia Conference this November, I speak with Hugh Darvall, Sales Director at Flexera to discuss the SAM market down under and the progress of some of Flexera’s new acquisitions.


  • Hugh’s background
  • The Flexera team
  • The Australasian market
  • Current hot topics in ITAM
  • Two new Flexera ventures – FlexNet Code Insight & Vulnerability Manager
  • How WannaCry sits within ITAM
  • The competitor landscape down under


About Hugh

Hugh Darvall is the Sales Director for Australia and New Zealand at Flexera.  Hugh has been a part of Flexera for nearly 7 years.  In that time Hugh has been responsible for the Asia Pacific Partner and Alliances, the Asia Pacific Renewals Business and Application Readiness Business, managing a number of Flexera’s major accounts within Australia and most recently promoted to Sales Director for the territory to oversee the direct and partner strategy for sales.

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About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource and community for worldwide ITAM professionals.

Martin is also author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management.

On a voluntary basis Martin a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

Learn more about him here and connect with him on Twitter or LinkedIn.

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