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Bytes buy Phoenix & License Dashboard


Bytes MD Neil Murphy claimed the deal would “Boost revenues to more than £400m”.

Bytes UK have acquired Phoenix Software and License Dashboard.

Bytes have bought “the Blenheim group”; a holding company for the SAM technology and services provider License Dashboard and the software reseller Phoenix Software.

Bytes itself is owned The Altron Group, a Johannesburg Stock Exchange listed company, which is a holding group for all sorts of bits and pieces across UK and Africa from electronics, power, cabling, software and services.

Bytes MD Neil Murphy claimed the deal would “Boost revenues to more than £400m”.

According to CRN’s top UK VARS ranking table (which I assume is based on 2015 or 2016 numbers) – Bytes was 14th with £193.3m and Phoenix 25th with £114m. On this basis the new Bytes would be around 10th. 80% of Phoenix Software revenue is said to come from the Public Sector, whilst Bytes is predominantly focused on private sector, according to an Altron statement.

It will be interesting to see where License Dashboard sits within the new group. Our last review on Tools Advisor noted 362 customers on maintenance.  In contrast the Bytes SAM team position Snow front and centre as their “Asset Management Platform”. In a blog License Dashboard stated:

“License Dashboard Limited will continue to operate as it has always done within the new group structure under the new parent company. Therefore, I wish to take this opportunity to reassure you that there will be no changes to your account management, service and partnership with License Dashboard. We will continue in running the business with the same leadership and management teams and staff with a go to market strategy to drive into new areas of product development & services.”

No job losses are forseen at Phoenix, which was sold after the current owners decided to retire and cash their chips in, according to a statement by Altron Group Chief Executive Mteto Nyati.

READ ALSO:  How much of a focus should software audits be for an ITAM manager in 2020 and beyond? Part 1.

The deal is said to make Bytes Microsoft’s largest UK partner.


About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource and community for worldwide ITAM professionals.

Martin is also author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management.

On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

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