The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Podcast episode 92: Top SAM Predictions

Rich Gibbons sits down with experts from SoftwareONE – Kevin Hooton & Shadi Khoshab – who make predictions on what’s next in software management and discuss what you can do now and in the future to increase cost savings.

Back in 2018, Kevin made a set of predictions about where SAM would be in the year 2022 and, given the impact COVID-19 has had across industries, we thought it would be interesting to revisit those predictions at the halfway point that is 2020.

We discussed a range of topics including:

  • The ROI of SAM programs
  • Whether ITAM is viewed as a strategic part of the business
  • How to make cost savings
  • The justification for SAM
  • Optimising cloud costs
  • Gaining visibility into IaaS environments
  • Robotic Process Automation (RPA)

And looked at how well the original predictions have stood the test of time, and COVID-19!


About Rich Gibbons

Rich has been in the world of IT and software licensing since 2003, having been a software sales manager for a VAR, a Microsoft licensing endorsed trainer, and now an ITAM analyst looking at software licensing and cloud.

A Northerner renowned for his shirts, Rich is a big Hip-Hop head, and loves travel, football in general (specifically MUFC), baseball, Marvel, and reading as many books as possible. Finding ways to combine all of these with ITAM & software licensing is always fun!

Connect with Rich on Twitter or LinkedIn.

Leave a Comment

Wisdom EMEA 2022

15th & 16th june, london

Take advantage of the flash sale here. Hurry, the offer ends at 6pm BST on Wednesday 1st June. Use the discount code WISDOMFLASH at checkout to claim your 2-day conference pass. Save £376 on your ticket now.