In this podcast I speak with Becky Trevino of Snow Software, Cory Wheeler of Zylo and Mathias Knops of USU on the role of magic quadrants in the marketing mix for technology companies, why Gartner might have stopped the SAM magic quadrant (withdrawn in February 2021) and the research required to help the continued growth of the ITAM market.
Thanks to Becky, Cory and Mathias for an interesting conversation looking at the future of ITAM and the challenges and opportunities we will all face over the next few years.
Agenda – The missing SAM Magic Quadrant
- What is the Gartner MQ for SAM tools and what role does it play?
- Why did Gartner cease coverage of SAM tools and what might they do in the future?
- What industry research is required for the growth of the ITAM market?
Come and speak with Snow, Zylo & USU and our other sponsors at our online conference – Wisdom Online North America 2021 on 9th & 10th June.
As well as our experienced in-house ITAM analysts, Wisdom Online will also feature industry expert speakers from across North America covering key topics including audit defence and licensing, cloud cost management, contract management, addressing SaaS & IaaS risk, Hardware Asset Management, IT Asset Disposal and much more. Register for free today.
Image source: Gartner
About Martin Thompson
Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.
He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.
Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).
When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.
Connect with Martin on LinkedIn.