Independent events from The ITAM Review.

Free Online Tools Day by The ITAM Review

  • Thursday 30th June 2022

Join the ITAM Review and a range of ITAM tools and services providers as we take a look at what’s important, what’s new, and what’s next for ITAM in 2022 and beyond.


Thursday 30 June 2022

About this event

Join the ITAM Review and a range of ITAM tools and services providers as we take a look at what’s important, what’s new, and what’s next for ITAM in 2022 and beyond.

The session features:

  • Industry insights from The ITAM Review
  • Tool & Service demos (short and focused!)
  • An overview of key ITAM priorities
  • Customer panel session*
  • Panel session with live Q&A

Topics of discussion will include:

  • Trustworthy data
  • Inventory & discovery
  • SaaS management
  • Integrating IaaS into ITAM

And much more…….

We want to help make you more successful and efficient so be sure to join us to find out the key focus areas for ITAM managers in 2022 and beyond!


This event is brought to you by The ITAM Review, Eracent, Flexera, Oomnitza & USU. When you register for the event your data will be supplied to both parties for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy here

Who should attend

  • SAM & ITAM professionals
  • Procurement professionals
  • Finance professionals
  • Vendor management professionals
  • CIO


14:00 – 14:15
Welcome & Introduction
The ITAM Review
14:15 – 14:45  KeyNote Session
The ITAM Review
14:45 – 15:15 Enhance Your SAM, ITAM and ITSM Program Results with Product Enrichment Data
William Choppa, Eracent
15:15 – 15:45 Optimize and Modernize ITAM Tooling with Your Hybrid IT Estate
Adam Jeffries, Flexera
15:45 – 16:15 Take your SAM to the next level!
Olaf Diehl & Ha An Stamml, USU
16:15 – 16:45 Unified Technology Inventory, Lifecycle Management, and Process Automation
Trent Seed, Oomnitza
16:45 – 17:15 Questions & Closing
The ITAM Review


Rich Gibbons, ITAM Services Director, The ITAM Review

Rich has almost 15 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer.

A Northerner renowned for his shirts, Rich is a fan of most films, Hip-Hop, travel, football in general (and specifically MUFC), Marvel and reading as many books as possible. Finding ways to combine these with software licensing is always fun.




AJ Witt, ITAM Industry Analyst, The ITAM Review

AJ Witt is ITAM Industry Analyst at The ITAM Review. Previous to joining the ITAM Review team in April 2018, he was Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure technical operations IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually-beneficial stakeholder engagement.




Trent Seed, Chief Architect and Co-Founder, Oomnitza

Trent is the Chief Architect and co-founder of Oomnitza, and brings over 15 years of software development experience. He started programming in the second grade with Visual Basic 6.0 and dropped out of college after his first year to pursue Oomnitza and solve some of the leading challenges around managing enterprise technology at scale.

Session Title: Unified Technology Inventory, Lifecycle Management, and Process Automation

Description: IT teams are contending with significant shifts in the technology landscape across the enterprise driven by increased workforce mobility, rapid SaaS adoption, hybrid work models, and an expanded attack surface. As such, infrastructure, operations, and security leaders are looking for more effective ways to manage the sheer volume, diversity, and distributed nature of their technology assets – from endpoints and software/SaaS applications to network and cloud infrastructure. Automating IT asset discovery and lifecycle management have significant downstream benefits across user experience, process and spend optimization, and security and compliance oversight.

Join Trent Seed, Chief Architect and co-founder of Oomnitza, as we explore advancements in managing an enterprise’s technology infrastructure – Enterprise Technology Management – which is rapidly being adopted by innovative companies across multiple industries.


Adam Jeffries, Senior Solution Architect, Flexera

For over 15 years Adam has been providing advice and guidance to global technology leaders, across a range of industries, including outcome driven Business Transformation and Technology Value Optimisation programmes. Adam has worked in consultancy and technical sales roles for IBM, MEGA International and BDNA.

Session Title: Optimize and Modernize ITAM Tooling with Your Hybrid IT Estate

Description: Return on technology investments is a growing issue for organizations—with the majority of businesses tasked with optimizing their current technology while adapting to changes in their IT estate. 82% of respondents to Flexera’s 2022 Tech Spend Pulse noted a lack of good quality data (82%) and decision-making/implementation of decisions taking too long (each 79%) as the biggest challenges to IT-related initiatives. With these hurdles setting the foundations for IT organizations in need of efficiency and effectiveness gains, there’s no better time to reevaluate how integrated your ITAM tools are and whether they’re delivering on the value they were intended to provide.

Join Flexera’s Adam Jeffries, Senior Solution Architect, to learn more about how you can get ahead of your evolving IT estate and:

  • Gain clear visibility to rightsize resources and optimize costs
  • Put cost control and governance reins on your digital transformation
  • Negotiate hundred-million-dollar agreements from a position of informed strength



William Choppa, CEO, Eracent

As CEO and a board member, William leads the Eracent organization and communicates Eracent’s vision to co-workers, current and future customers, and the larger ITAM community. Since joining the company in 2004, he has been passionate about the evolution and refinement of Eracent’s solutions, based on lessons learned from working with customers and partners.

Prior to joining Eracent, William was President of MCSI, a management consulting practice offering deployment and customization services. He has held positions with IBM and a number of technology companies as well as the National Aeronautics and Space Administration. William holds a BS in Aerospace Engineering from Embry Riddle Aeronautical University.

Session Title: Enhance Your SAM, ITAM and ITSM Program Results with Product Enrichment Data

Description: An IT Product Data Library offers a wealth of detailed attributes about enterprise hardware and software products. This enrichment data fills gaps in your product and service catalogs that result when attributes are not discoverable or when they are not provided with procurement and licensing transactions. A comprehensive, up-to-date library eliminates the need to manually hunt for missing data, and having complete, accurate data about the products you use empowers your process workflows and reports. Normalization of naming conventions for products and vendors enables multiple applications in your tool ecosystem to speak the same language. The result is more efficient processes, a streamlined catalog, and reduced costs.



Olaf Diehl, Director Product Management, USU

  • 20+ years in Software, IT and SAM industry
  • Different roles in Sales Management, Customer Success, Marketing and Consulting
  • Special interests are SAAS, FINOPS, Hybrid Environments
  • Mid-to-long-term demand in ITAM/SAM



Ha An Stamml, Sales Engineer, USU

Session Title: Take your SAM to the next level!

Description: Join us to explore our newest USU Software Asset Management solution, which helps to manage your software for all IT landscapes, from cloud and SaaS to hybrid and classical data centre. Learn how to can get all the information you need to control your usage and costs such as:

  • manage IT system connections and data gathering
  • ensure data quality and get a full software overview
  • serve all IT stakeholders and business decision makers
  • optimize hardware with insights for both SAM and HAM

Watch our tool in action!

Why you should attend

  • Cost – This Webinar is FREE.
  • Convenience -You can participate in the webinar from a location of your choosing.  No travelling/ travel costs involved.
  • Interaction – You have the opportunity to communicate and ask questions with the presenter and peers.





Testimonials and reviews

“Good info, great speakers! I’ll be sharing the recording with my colleagues on our infrastructure team. These sessions are always engaging. I started watching them sessions for the ITAM knowledge, ideas, growth, value; but I find that I am now also watching to get speaker and interacting with presenters tips from Rich! Amazing job, love it. Thanks for hosting these. Can’t wait for Wisdom!!”

“This was excellent ! I am going to go back and re-watch OnDemand. Love all segments presented.”

“I found the information informative and am looking forward to being able to reference it on demand. In particular the information about where in organizations cloud SW was being managed and I agree that ITAM can (and should) provide thought leadership in that space.”

‘Really good & interactive’

‘Great presentation! Thanks so much for putting these together.’

‘Thanks this is well-aimed and helped me to think about next steps I should be taking’.

‘The session was very informative with excellent examples’

“I got some information at the webinar today that is going to assist me in a negotiation this afternoon”