Independent events from The ITAM Review.

Free Webinar: ITAM + FinOps = Better Together

  • Thursday 12th May 2022

Sponsored By:


Thursday 12 May 2022

About this event

Join Rich Gibbons from The ITAM Review and Brian Alder from Flexera on Thursday 12th May 2022 at 4pm BST to learn how ITAM + FinOps = Better Together.

ITAM and FinOps working together is better for everyone, and the business overall. Using data from the latest Flexera State of the Cloud Report 2022 as a foundation, Rich Gibbons and Brian Adler will demonstrate that IT Asset Management includes the cloud and discuss how collaboration leads to greater value, recognition, and success.

Now is the time that IT asset management (ITAM), SAM and hardware asset management (HAM) teams need to capitalize on building better processes and relationships across the organization with their FinOps counterparts. ITAM, SAM, HAM and FinOps teams are all working toward a common goal of optimizing asset usage and management.

They will cover topics including:

  • The growing discipline of FinOps and what it means to your organization
  • Aligning to executive priorities
  • Where ITAM ends and FinOps begins – and vice versa
  • The growing discipline of FinOps and what it means to your organization
  • Career development for ITAM professionals

and more…..

This event is brought to you by both The ITAM Review and Flexera. When you register for the event your data will be supplied to both parties for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy here.

Who should attend

  • SAM & ITAM professionals
  • Procurement professionals
  • Finance professionals
  • Vendor management professionals
  • CIO


  • Executive priorities
  • Where ITAM ends and FinOps begins – and vice versa
  • Career development for ITAM professionals


Rich Gibbons, ITAM Services Director, The ITAM Review

Rich has almost 15 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer.

A Northerner renowned for his shirts, Rich is a fan of most films, Hip-Hop, travel, football in general (and specifically MUFC), Marvel and reading as many books as possible. Finding ways to combine these with software licensing is always fun.





Brian Adler, Sr. Director of Cloud Market Strategy, Flexera

Brian Adler is the Sr. Director of Cloud Market Strategy at Flexera. He is responsible for providing thought leadership to customers, prospects, and the l IT community regarding the technical aspects of organizational cloud journeys, from strategy, adoption, migration, and cost optimization. Prior to Flexera, he was a cloud infrastructure and operations analyst at Gartner, providing guidance and insight to enterprise clients during all phases of cloud adoption. Brian also spent over eight years at RightScale (acquired by Flexera in 2018) as the Director of Enterprise Architecture, assisting clients with the adoption and integration of the RightScale Cloud Management Platform.


Why you should attend

  • Cost – This Webinar is FREE.
  • Convenience – You can participate in the webinar from a location of your choosing.  No travelling/ travel costs involved.
  • Interaction – You have the opportunity to communicate and ask questions with the presenter and peers.


Testimonials and reviews

“Good info, great speakers! I’ll be sharing the recording with my colleagues on our infrastructure team. These sessions are always engaging. I started watching them sessions for the ITAM knowledge, ideas, growth, value; but I find that I am now also watching to get speaker and interacting with presenters tips from Rich! Amazing job, love it. Thanks for hosting these. Can’t wait for Wisdom!!”

“This was excellent ! I am going to go back and re-watch OnDemand. Love all segments presented.”

“I found the information informative and am looking forward to being able to reference it on demand. In particular the information about where in organizations cloud SW was being managed and I agree that ITAM can (and should) provide thought leadership in that space.”

‘Really good & interactive’

‘Great presentation! Thanks so much for putting these together.’

‘Thanks this is well-aimed and helped me to think about next steps I should be taking’.

‘The session was very informative with excellent examples’

“I got some information at the webinar today that is going to assist me in a negotiation this afternoon”