Independent events from The ITAM Review.

Free Webinar: One Year Later: What’s next for SAM in a post-pandemic recovery world?

  • Thursday 15th July

Sponsored By:

Thursday 15 July 2021

About this event

In one short year, everything changed. Companies scrambled to pivot operations to accommodate a remote workforce, and software was the cornerstone of business enablement and continuity.

Many organizations are now starting to determine a post-pandemic era approach to fuel success in “next-normal”. Spotify, Twitter, Atlassian and several others have announced they will maintain a highly remote workforce. 

  • Will your organization continue with a hybrid workforce? 
  • Will it return to a pre-2020 operating model?  
  • What are the lessons learned from the last 12-18 months? 

While many companies still struggle with how their ITAM programs can meet the rapid changes that 2020 dealt, others were able to adapt and adjust successfully. One thing is for sure, the only constant in SAM is change.

Join Rich Gibbons of the ITAM Review and USU Director of Professional Services Lawrence Dempsey on Thursday 15th July at 4pm UK time to review what’s changed in the last year, what didn’t, what changes are on the horizon, and what you need to know about how all of this impacts your SAM program.


This event is brought to you by both The ITAM Review and USU. When you register for the event your data will be supplied to both parties for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy here.

Who should attend

  • SAM & ITAM professionals
  • Procurement professionals
  • Finance professionals
  • Vendor management professionals
  • CIO


  • Will your organization continue with a hybrid workforce? 
  • Will it return to a pre-2020 operating model?  
  • What are the lessons learned from the last 12-18 months? 


Rich Gibbons, ITAM Services Director, The ITAM Review

Rich has almost 15 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer.

A Northerner renowned for his shirts, Rich is a fan of most films, Hip-Hop, travel, football in general (and specifically MUFC), Marvel and reading as many books as possible. Finding ways to combine these with software licensing is always fun.



Lawrence Dempsey, Director of Professional Services, USU

As Director of Professional Services, Lawrence delivers professional support to global customers of all sizes, helping customers identify savings and reduce risk, and report key financial metrics. He has over a decade of experience working in software procurement, software management, and software re-selling. Lawrence’s SAM expertise spans from license entitlement and software deployment reconciliation to contract interpretation and SAM process improvement.

Why you should attend

  • Cost – This Webinar is FREE.
  • Convenience -You can participate in the webinar from a location of your choosing.  No travelling/ travel costs involved.
  • Interaction – You have the opportunity to communicate and ask questions with the presenter and peers.


Testimonials and reviews

‘Really good & interactive’

‘Great presentation! Thanks so much for putting these together.’

‘Thanks this is well-aimed and helped me to think about next steps I should be taking’.

‘The session was very informative with excellent examples’

“I got some information at the webinar today that is going to assist me in a negotiation this afternoon”


GUIDE TO Enterprise SaaS Management