Independent events from The ITAM Review.

Free Webinar: State of ITAM: Uncover trends, challenges, and initiatives across global ITAM teams of all sizes

  • Thursday 18th November 2021

Sponsored By: 


Thursday 18 November 2021

About this event

Digital transformation is accelerating across all industry verticals and organization sizes, bringing complexities in asset management that were unforeseen just a few years ago. The roles of those in information technology asset management (ITAM) must evolve with the intricacies introduced by the digital enterprise—as such an evolution will enable organizations to continue to provide strategic value as they speed the adoption of new technologies.

Join Rich Gibbons, from ITAM Review, and Brian Adler, Flexera on November 18th 2021 at 4pm UK time as we review the findings of the Flexera 2022 State of ITAM Report . The report reveals trends in the ITAM industry, as well as the challenges encountered and the initiatives that are being planned to address these challenges by over 450 ITAM professionals across the globe. Insights gleaned from respondents provide vision into the strategic initiatives across a multitude of ITAM practices and practitioners.


This event is brought to you by both The ITAM Review and Flexera US. When you register for the event your data will be supplied to both parties for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy here.

Who should attend

  • SAM & ITAM professionals
  • Procurement professionals
  • Finance professionals
  • Vendor management professionals
  • CIO


  • Trends in the ITAM industry
  • Challenges encountered
  • Initiatives being planned to address these challenges
  • Insights gleaned from respondents
  • Strategic initiatives across a multitude of ITAM practices and practitioners.


Rich Gibbons, ITAM Services Director, The ITAM Review

Rich has almost 15 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer.

A Northerner renowned for his shirts, Rich is a fan of most films, Hip-Hop, travel, football in general (and specifically MUFC), Marvel and reading as many books as possible. Finding ways to combine these with software licensing is always fun.





Brian Adler, Senior Director Cloud Market Strategy, Flexera

Brian Adler is the Sr. Director of Cloud Market Strategy at Flexera.  He is responsible for providing thought leadership to customers, prospects, and the IT community at large regarding the technical aspects of organizational cloud journeys, from strategy, adoption, migration, and cost optimization.  Prior to Flexera, he was a cloud infrastructure and operations analyst at Gartner, providing guidance and insight to enterprise clients during all phases of cloud adoption.  Brian also spent over eight years at RightScale (acquired by Flexera in 2018) as the Director of Enterprise Architecture, assisting clients with the adoption and integration of the RightScale Cloud Management Platform.

Why you should attend

  • Cost – This Webinar is FREE.
  • Convenience -You can participate in the webinar from a location of your choosing.  No travelling/ travel costs involved.
  • Interaction – You have the opportunity to communicate and ask questions with the presenter and peers.


Testimonials and reviews

“Good info, great speakers! I’ll be sharing the recording with my colleagues on our infrastructure team. These sessions are always engaging. I started watching them sessions for the ITAM knowledge, ideas, growth, value; but I find that I am now also watching to get speaker and interacting with presenters tips from Rich! Amazing job, love it. Thanks for hosting these. Can’t wait for Wisdom!!”

“This was excellent ! I am going to go back and re-watch OnDemand. Love all segments presented.”

“I found the information informative and am looking forward to being able to reference it on demand. In particular the information about where in organizations cloud SW was being managed and I agree that ITAM can (and should) provide thought leadership in that space.”

‘Really good & interactive’

‘Great presentation! Thanks so much for putting these together.’

‘Thanks this is well-aimed and helped me to think about next steps I should be taking’.

‘The session was very informative with excellent examples’

“I got some information at the webinar today that is going to assist me in a negotiation this afternoon”