Independent events from The ITAM Review.

Free Webinar: Tech Spend Pulse: Making a case for expanding your ITAM practice

  • Thursday 14th July 2022

Sponsored By: 

Thursday 14 July 2022

About this event

Join Rich Gibbons from The ITAM Review and Flexera’s Director of Product Marketing, Kevin Miller, and Senior Director of Cloud Market Strategy, Brian Adler, on July 14 at 10:00 a.m. CST, 4pm BST to learn how evolving and enhancing your ITAM practice can set your organization on a path toward better understanding of your IT spend, and the forecasting, budgeting, tracking and reporting benefits that follow.

As organizations of all sizes across all industries continue their digital transformation journey, it’s important for IT spend expectations to evolve. According to the Flexera 2022 Tech Spend Pulse, 70 percent or more of respondents expect their IT budgets to increase in the coming year.

However, as budgets increase, the challenges associated with visibility and tracking of IT spend and the reporting of that spend also increase. The top two challenges cited by respondents in the Tech Spend Pulse survey were visibility of all spend data and visibility of all technology, including on-premises, SaaS and cloud.

Lack of visibility is one of many areas in which ITAM practices can provide invaluable assistance improving IT spend tracking and reporting practices in organizations of all sizes. By creating new or enhancing existing ITAM processes, organizations can expand both their understanding of their IT spend, as well as identify areas in which it can be reduced and optimized.

Learn about:

  • Key technology initiatives organizations are focusing on in the coming year
  • IT spend benchmarks of peer organizations
  • Challenges of IT spend optimization


This event is brought to you by The ITAM Review & Flexera. When you register for the event your data will be supplied to both parties for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy here.

Who should attend

  • SAM & ITAM professionals
  • Procurement professionals
  • Finance professionals
  • Vendor management professionals
  • CIO


Learn about:

  • Key technology initiatives organizations are focusing on in the coming year
  • IT spend benchmarks of peer organizations
  • Challenges of IT spend optimization


Rich Gibbons, ITAM Services Director, The ITAM Review

Rich has almost 15 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer.

A Northerner renowned for his shirts, Rich is a fan of most films, Hip-Hop, travel, football in general (and specifically MUFC), Marvel and reading as many books as possible. Finding ways to combine these with software licensing is always fun.




Brian Adler, Sr. Director of Cloud Market Strategy, Flexera

Brian Adler is the Sr. Director of Cloud Market Strategy at Flexera. He is responsible for providing thought leadership to customers, prospects, and the l IT community regarding the technical aspects of organizational cloud journeys, from strategy, adoption, migration, and cost optimization. Prior to Flexera, he was a cloud infrastructure and operations analyst at Gartner, providing guidance and insight to enterprise clients during all phases of cloud adoption. Brian also spent over eight years at RightScale (acquired by Flexera in 2018) as the Director of Enterprise Architecture, assisting clients with the adoption and integration of the RightScale Cloud Management Platform.

Why you should attend

  • Cost – This Webinar is FREE.
  • Convenience -You can participate in the webinar from a location of your choosing.  No travelling/ travel costs involved.
  • Interaction – You have the opportunity to communicate and ask questions with the presenter and peers.


Testimonials and reviews

“Good info, great speakers! I’ll be sharing the recording with my colleagues on our infrastructure team. These sessions are always engaging. I started watching them sessions for the ITAM knowledge, ideas, growth, value; but I find that I am now also watching to get speaker and interacting with presenters tips from Rich! Amazing job, love it. Thanks for hosting these. Can’t wait for Wisdom!!”

“This was excellent ! I am going to go back and re-watch OnDemand. Love all segments presented.”

“I found the information informative and am looking forward to being able to reference it on demand. In particular the information about where in organizations cloud SW was being managed and I agree that ITAM can (and should) provide thought leadership in that space.”

‘Really good & interactive’

‘Great presentation! Thanks so much for putting these together.’

‘Thanks this is well-aimed and helped me to think about next steps I should be taking’.

‘The session was very informative with excellent examples’

“I got some information at the webinar today that is going to assist me in a negotiation this afternoon”