ITAM Review Annual Conference 2017 – UK

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13th & 14th June 2017
The Kia Oval, London SE11 5SS

About This Event

ITAM in the Cloud Era

Further to the success of our first US & UK annual conferences in 2016, The ITAM Review returns for our second UK annual conference on 13th & 14th June 2017 at The Kia Oval.

This year we will continue to address the challenges that our readers face on a day-to-day basis, in particular how to manage an ITAM practice in the cloud era. Cloud still represents a small proportion of overall IT spend, but ITAM Review readers are telling us that software agreements invariably contain cloud components as cloud adoption is now a strategic focus for many software publishers.

Our expert speakers will be discussing topics including:

  • ITAM in the Cloud era
  • How to respond to and leverage the big vendors’ focus on Cloud
  • Cloud and contract negotiation tactics and contractual risks
  • Optimising your software investments
  • Open source alternatives & opportunities
  • Guidance & practical tips on software licensing
  • How to combat sharp practices from software publishers
  • Managing SaaS and subscriptions
  • Virtualization

We’re offering delegates two packed days of plenary and workshop sessions from the world’s leading ITAM speakers; ITAM Practitioners, ITAM Review Excellence Award Winners, ITAM Experts, Licensing Experts, Legal Counsel and Vendors.

The mixture of real life, ITAM theory and best practice, alongside opportunities to network with and learn from peers, will provide delegates with an un-missable 2-day event.

Price

Early bird rate (valid until 30th April 2017): £199 per person

Full price rate: £299 per person

 

ITAM Review UK Annual Conference 2016

ITAM Review UK Annual Conference 2016

 

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Who Should Attend

  • Senior IT Decision Makers
  • IT Asset Managers
  • Software Asset Managers
  • Software Licensing Specialists
  • IT Procurement Professionals

Agenda

Day One

TIME

ACTIVITY

09.30 – 10.00

Registration

10.00 – 10.15

Welcome & Open:
Martin Thompson, The ITAM Review

10.15 – 10.45

ITAM in the Cloud Era:
Martin Thompson, The ITAM Review

10.45 – 11.15

Implementing a Global Award Winning SAM Program:
Jochen Hagenlocher, Novartis Pharama AG (ITAM Review Professional of the Year 2016)

11.15 – 11.45

Refreshment Break

11.45 – 12.15

End User Case Study:
Paul Denman, Private Sector Senior IT Director

12.15 – 13.00

ITAM in the Cloud Era Panel Discussion:
Jochen Hagenlocher of Novartis Pharama AG, Patricia Adams of Ivanti,
George Arezina of Roche & Kylie Fowler of ITAM Intelligence

13.00 – 14.00

Lunch

WORKSHOP STREAMS:

Getting Started with ITAM  Advanced ITAM Deep Dives

Licensing in the Cloud

14.00 – 15.00

Oh wow, this will be a challenge!
David Foxen,
Global Software Asset Manager


Build Agility into Your IT Asset Management Program
Patricia Adams,
Ivanti

Microsoft Licensing Surgery
Rich Gibbons,
The ITAM Review

15.05 – 16.05

Gaining influence & momentum in your ITAM practice
Martin Thompson,
The ITAM Review

Proven Strategies to Master SAM in the Cloud
George Arezina, Roche
&
Mathias Knops, Aspera

How to combat sharp practices from software publishers
Danny Begg,
Home Retail Group

16.05 – 16.25

Refreshment Break

16.25 – 17.25

Open forum: Buyers guide to SAM tools & managed services
Martin Thompson,  The ITAM Review

How to maximise license optimization when consolidating regional data centres into private clouds

Chris Morgan, Astute Licensing

Transitioning to Microsoft Azure & Office 365
Rich Gibbons, The ITAM Review

17.25 – 19.30 Networking Reception

 

Day Two

TIME

ACTIVITY

09.00 – 09.30

Registration

09.30 – 09.45

Welcome & Open:
Martin Thompson – The ITAM Review

09.45 – 10.15

A future without audits or vendor hostility:
Martin Thompson, The ITAM Review

10.15 – 11.00

Vendor Negotiations in a Cloudy World:
Kylie Fowler, ITAM Intelligence

11.00 – 11.20

Refreshment Break

11.20 – 12.05

IP and Legal Issues for third party maintenance and support software providers:
Guy Tritton, Hogarth Chambers

12.05 – 12.50

Leveraging Microsoft’s cloud focus to your advantage:
Rich Gibbons, The ITAM Review

12.50 – 13.50

Lunch

13.50 – 14.20

Open Source Alternatives (or how to beat the vendors at their own game!):
John Springall, Public Sector Software Asset Manager

14.20 – 14.40

 Roundtable Discussions

14.40 – 15.25

Industry Panel Q&A:
Guy Tritton of Hogarth Chambers, John Springall, End User Speaker (TBC)
 15.25 – 15.35  Closing Remarks:
Martin Thompson, The ITAM Review

 

    Plenary Speakers

  • Martin Thompson

    Owner & Founder - The ITAM Review

    Martin Thompson

    Owner & Founder - The ITAM Review

    Martin is owner and founder of The ITAM Review, an online resource and community for worldwide ITAM professionals.

    Martin is an independent ITAM consultant for organizations seeking independent guidance on ITAM strategy or ITAM tool selection. Martin also reviews tools, technology and services in the ITAM market. On a voluntary basis Martin is the Chief Agitator at the Campaign for Clear Licensing, a contributor to ISO WG21 which develops the SAM International Standard ISO/IEC 19770 and board member of Free ICT Europe which supports the ICT secondary market.

    Day 1 Plenary: ITAM in the Cloud Era

    Cloud still represents a small proportion of overall IT spend, but ITAM Review readers are telling us that software agreements invariably contain cloud components as cloud adoption is now a strategic focus for many software publishers.

    Modern IT Asset Managers are now required to manage their assets and license agreements in hybrid cloud environments, with myriad device types and mixed ownership models, whilst also juggling increased demands for innovation.

    Join ITAM Review founder Martin Thompson to explore the essential skills and resources required for ITAM professionals in ITAM in the cloud era, as we transition further towards cloud models.

    Day 2 Plenary: A future without audits or vendor hostility

    Cloud was heralded as the end of SAM, yet in 2017 nothing could be further from the truth with increasing licensing complexity, audits being business as usual and software publishers still trying to fathom the part they should play in the future of IT.

    In this session, ITAM Review founder Martin Thompson will discuss the trends that are shaping the software market and how IT Asset Managers can best prepare for the future.

    Day 1 Getting Started with SAM Stream Workshop: Gaining influence & momentum in your ITAM practice

    • More details will be confirmed shortly.

    Day 1 Getting Started with SAM Stream Workshop: Open forum: Buyers guide to SAM tools & managed services

    • More details will be confirmed shortly.
  • Jochen Hagenlocher

    Global Head of Software Asset Management - Novartis Pharma AG / Switzerland

    Jochen Hagenlocher

    Global Head of Software Asset Management - Novartis Pharma AG / Switzerland

    Jochen Hagenlocher, ITAM Review Professional of the Year 2016, is the Global Head of Software Asset Management for Novartis.

    In his role he is responsible for the Development and Implementation of the Novartis Global SAM program. He has been working at Novartis since 2004. Prior to that, Jochen Hagenlocher was employed for 10+ years with an international SAP consultancy helping Fortune 100 companies to implement SAP around the globe. Mr Hagenlocher holds a masters degree of Business Administration from the University of Mannheim.

    Day 1 Plenary: Implementing a Global Award Winning SAM Program

    In this session, Jochen will share his experience and provide the audience with his insight on how to implement an award winning global SAM program covering all aspects of SAM including Governance, Processes, Systems and selecting a SAM Managed Service Partner for the run (cost effective On-Shore, Off-Shore Hybrid).

  • Kylie Fowler

    Founder & Principal Consultant - ITAM Intelligence

    Kylie Fowler

    Founder & Principal Consultant - ITAM Intelligence

    Kylie is an experienced Software Asset/IT Asset Manager and independent Consultant with a track record of supporting companies to optimise their IT estate and reduce IT costs through the creation of best practice and compliant software asset management frameworks. She also coaches and mentors in-house ITAM teams to increase productivity, reduce risk, support and reinforce change and develop new skills and competencies, and has deep expertise in negotiating software licensing agreements with major vendors.

    Kylie is passionate about the value of building collaborative relationships across organisations to secure buy-in for creative IT Asset Management solutions and set up her consultancy, ITAM Intelligence to use this deep subject matter expertise and experience to deliver a highly responsive, tailored and vendor agnostic service to small and medium size enterprises on a fixed fee and retainer basis. Kylie is the Convenor of the UK SAM Networking Group which holds regular SAM related professional development events and is a popular speaker at industry events and has published a number thought leading SAM articles.

    Day 2 Plenary: Vendor Negotiations in a Cloudy World

    You might not realise this, but software negotiations are no longer a simple matter of buying licenses that you may or may not use, while vendors rake in the profits.

    Cloud and SaaS vendors have real, physical infrastructure sitting in massive data centres. That means real economies of scale are at play, it means vendors want and need a genuine commitment from customers to use their services, and it means a new focus on value and the introduction of creative charging models.

    What does this mean in practice? It means your negotiating tactics need to change! In this session, learn the best techniques for negotiating with SaaS and Cloud vendors. It will cover:

    • What vendors want from you and why this matters
    • How you can use this understanding to your advantage during sales negotiations
    • Why you need to negotiate with the end of the love affair in mind
    • Your key contractual risks when negotiating Cloud and SaaS agreements

     

  • Guy Tritton

    Barrister - Hogarth Chambers

    Guy Tritton

    Barrister - Hogarth Chambers

    Guy is an experienced intellectual property practitioner at Hogarth Chambers with a substantial and broad practice ranging from patents, copyright, designs through to franchising, competition law and commercial disputes. He has appeared in most tribunals including the High Court, Court of Appeal, Supreme Court, Court of Justice of European Union, European Patent Office, the Trade Mark Registry, VAT Tribunal and Crown Court.

    He has a strong scientific background having read physics and computing at University.  He has even written a solicitors’ discovery programme and a chambers’ fee billing programme as well as a complex 3 dimensional graphic modelling programme (in the days when this was cutting edge!)

    He is the chief author of Intellectual Property in Europe (4th edition, published November 2014, Sweet and Maxwell), a book often cited in Advocate-General’s Opinions and is the text book in several European universities. For more information see http://intellectualpropertyineurope.com/

    Day 2 Plenary: IP and Legal Issues for third party maintenance and support software providers

    • Copyright issues for TPMs when supporting and maintaining OEM software and how to minimise risk of being sued by OEMs
    • Life after Rimini Street. What really happened there and should it deter TPMs?
    • Making sure your TPM contract is fit for purpose. Pitfalls to avoid
    • Can a TPM be liable if their client is operating without required number of software licences? Accessory liability
  • John Springall

    Public Sector Software Asset Manager

    John Springall

    Public Sector Software Asset Manager

    John Springall is an IT professional with 40 years experience of all aspects of software. The last 10 years have been spent mostly in the Public Sector at some of the largest government departments working on IT transformation, software rationalisation, SAM, software licensing and major software contracts. Previously John was a consultant at Digital Equipment Corporation, before running his own IT asset management solutions company, providing services to a variety of IT companies including IBM, Compaq and Microsoft.

    Day 2 Plenary: Open Source Alternatives – or how to beat the vendors at their own game!

    The use of Open Source software is becoming increasingly popular. In this session, John presents the main reasons for embracing Open Source adoption, followed by many examples of success stories from around the world. Finally providing a few pointers to help guarantee your success. Open Source – can you afford to ignore it?

  • Paul Denman

    Private Sector Senior IT Director

    Paul Denman

    Private Sector Senior IT Director

    Paul Denman is a Senior IT Director with a background in B2B, B2C, financial services, banking, insurance and consultancy.  Paul has 30 years of experience in directing and managing large, complex IT programmes and initiatives, including driving the introduction of new technologies, service transformation, offshoring and post-acquisition change.  Currently engaged with Expedia as an Acquisition and Integration consultant Paul has previously held senior technology leadership positions at DirectLine Group, CSC, UBS and Thomson Reuters.

    Day 1 Plenary: Details to be confirmed shortly.

    • Workshop Speakers

    • Rich Gibbons

      Microsoft Licensing Analyst - The ITAM Review

      Rich Gibbons

      Microsoft Licensing Analyst - The ITAM Review

      Rich joined The ITAM Review in March 2017, having almost 14 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer.

      Day 1 Licensing in the Cloud Stream Workshop: Microsoft Licensing Surgery

      Come and ask all your burning Microsoft questions. Discuss with industry experts, and your peers, and get the answers you need.

      In this interactive session, Rich will invite attendees to ask questions related to their current Microsoft licensing pain points, including but not limited to:

      • The different Office 365 plans – particularly E5. What do they contain, what are the differences etc.
      • Getting started with Virtual Machines in Azure – looking at the different VM types, Azure Hybrid Use Rights, Datacenter locations
      • Using on-premises licenses in the Cloud
      • Running Windows 10 in Azure
      • Where does CSP fit in
      • Office 365 Licensing and product options

      Day 1 Licensing in the Cloud Stream Workshop: Transitioning to Microsoft Azure & Office 365

      How do the Cloud offerings compare to on-premises? What new features can Azure & Office 365 offer? What licensing options exist for those looking to make the move?

      Day 2 Plenary: Leveraging Microsoft’s cloud focus to your advantage

      See how Microsoft’s focus on Cloud can help your organisation move towards Digital Transformation and also enhance your position with Microsoft and partners.

    • George Arezina

      Head of Global SAM - Roche

      George Arezina

      Head of Global SAM - Roche

      George Arezina is the Head of Global SAM Roche. F-Hoffmann La Roche AG (Roche) is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and neuroscience.

      Building on over 10 years’ experience in the software asset management industry, George has been working with internal stakeholder to help them optimise their contracting policies and processes, establish long-term software management strategies, and negotiate more favourable software license agreements that align with Roche’s business goals of lowering costs, reducing risk, while providing optimal flexibility.

      Day 1 Advanced ITAM Stream Workshop: Proven Strategies to Master SAM in the Cloud

      George Arezina leads this workshop alongside Mathias Knops of Aspera, which will demystify software license management in cloud environments. Gartner reports that by 2020, the “Cloud Shift” will affect more than $1 Trillion in IT spending, so it’s time to ensure you’re SAM is cloud-proof!

      Get practical tips to identify current risks and opportunities, while adjusting how you approach vendor management in the cloud.

      With first-hand experience, George will walk you through simple strategies to common cloud challenges for top vendors like Salesforce, Webex, Azure and AWS, and give you the insight to negotiate improved deals for cloud services and maintenance fees.

       

    • Mathias Knops

      Head of Product Management - Aspera

      Mathias Knops

      Head of Product Management - Aspera

      Mathias holds over 10 years’ software industry experience. Prior to joining Aspera, he worked with an IT Security Solution provider. In his current role, Mathias is responsible for both Pre-Sales and Product Portfolio management. Combining his extensive market knowledge with his experience advising prospect customers, Mathias brings a specialized perspective to product development. He studied Law at the University of Bonn, Germany and holds a Bachelor’s Degree in Business Administration with focus on Logistics and E-business, as well as an MBA. In his spare time he is a passionate scuba diver and guitar player.

      Day 1 Advanced ITAM Stream Workshop: Proven Strategies to Master SAM in the Cloud

      Alongside George Arezina of Roche, Mathias Knops will host this workshop which will demystify software license management in cloud environments. Gartner reports that by 2020, the “Cloud Shift” will affect more than $1 Trillion in IT spending, so it’s time to ensure you’re SAM is cloud-proof!

      Get practical tips to identify current risks and opportunities, while adjusting how you approach vendor management in the cloud.

      With first-hand experience, George will walk you through simple strategies to common cloud challenges for top vendors like Salesforce, Webex, Azure and AWS, and give you the insight to negotiate improved deals for cloud services and maintenance fees.

       

    • Patricia Adams

      IT Asset Management Evangelist - Ivanti

      Patricia Adams

      IT Asset Management Evangelist - Ivanti

      Patricia Adams, ITAM Evangelist at Ivanti, is an industry expert who has more than 21 years of experience at Gartner. As a research director for Gartner, she was the lead analyst for IT hardware and software asset management tools and best practices. Her research coverage area included midrange tape storage, CMDB, change management, dependency mapping tools, discovery tool, and ITIL. Throughout it all, her primary focus was advising companies on how to establish governance programs unique to their organizations, build the business case for ITAM, measure the success of the program, design policies, define roles and responsibilities, implement tools, and build a strategic road map for integrating ITAM into other domains.

      Adams spoke annually with federal, state, and local governments, as well as hundreds of companies across industries (e.g., higher education, healthcare, manufacturing, financial services) ranging from 1000 employees to global organizations that treated ITAM as a shared service and needed advice on centralizing the program. Her advice was especially relevant to organizations that needed an effective life-cycle management strategy that met organization and regulatory requirements.

      Day 1 Advanced ITAM Stream Workshop: Build Agility into Your IT Asset Management Program

      With rapid technological change and DevOps increasingly penetrating mature IT shops, Asset Managers need to respond faster than ever to the changes that are happening within the organization. This requires being prepared in advance of the request and staying up-to-date on changing business requirements. This workshop will explore strategies, techniques and technologies that can assist with building an Agile ITAM program.

    • Danny Begg

      SAM Technical Specialist – Home Retail Group

      Danny Begg

      SAM Technical Specialist – Home Retail Group

      Danny has been in IT for over 20 years, with 15 years consultancy and solution architecture experience in a number of fields. Danny specialised within SAM/HAM/SACM space over the past 5years and currently works within the Home Retail Group (Argos) running the SAM team and the SAM managed services for the group. Danny is an active member within the SAM community publishing articles within LinkedIn to freely impart information and knowledge to the community and to challenge business and delivery practices in a positive and constructive manner to push SAM boundaries to ensure their appropriateness in today’s business and push the SAM industry to improve and to deliver the value the clients now demand.

      Day 1 Licensing in the Cloud Stream Workshop: How to combat sharp practices from software publishers:

      Session details will be confirmed shortly.

    • Chris Morgan

      Director - Astute Licensing

      Chris Morgan

      Director - Astute Licensing

      Chris launched Astute Licensing in 2017 after working in the SAM industry on the customer side for 9 years. Chris has successfully completed large scale SAM activities around all major vendors and in 2016 implemented a SAM transformation programme for a large pharmaceutical company . Through Astute Licensing, Chris is leveraging his experience to help customers build world class SAM business cases, programme plans, identify and delivery value from SAM technology.

      Day 1 Advanced ITAM Deep Dives Stream Workshop: How to maximise license optimization when consolidating regional data centres into private clouds:

      Details will be confirmed shortly.

    • David Foxen

      Global Software Asset Manager

      David Foxen

      Global Software Asset Manager

      David Foxen is a Software Asset Management expert and enthusiast. He had a vast experience of successfully implementing SAM, SAM tools and also made huge cost savings. A member of the ISO Standards WG21, David is a massive ITAM geek, so uses any opportunity to talk about the subject to who-ever will listen. He believes that the industry needs to share its knowledge and success stories to help the SAM industry mature and become more effective. Always willing to help, his primary goal is to make a difference to organisations and the SAM industry so everyone will know how epic SAM is!

      Day 1 Getting Started with ITAM Stream Workshop: Oh wow, this will be a challenge!

      Software Asset Management professionals always paint a picture of the ‘worst case scenario’ for organisations if they do not manage their software assets effectively.  In this session we will discuss how to start SAM from scratch, in an organisation that is massively decentralised and fighting off auditors left, right and centre. We will discuss the challenges, how we overcame them and how we now have key stakeholders and end users excited about Software Asset Management.

Why You Should Attend

  • Learn how to respond to and leverage the big vendors’ focus on Cloud
  • Find out how to optimise your software investments
  • Advice on cloud & contract negotiation tactics and contractual risks
  • Guidance & practical tips on managing software license risk & opportunities
  • Find out about open source alternatives & opportunities
  • Identify the best ITAM tools and services for your organisation
  • 2 packed days from the world’s leading ITAM speakers; ITAM Practitioners, ITAM Review Excellence Award Winners, ITAM Experts, Licensing Experts, Legal Counsel and Vendors
  • Opportunities to network with and learn from peers

Sponsors

For 2017 conference sponsorship opportunities, please click here or contact glenn.thompson@itassetmanagement.net

Gold Sponsors

 

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Worldwide Silver Sponsors

 

 

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Worldwide Bronze Sponsors

 

 

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Directions

Kia Oval
Surrey County Cricket Club,
Harleyford St,
Kennington,
London SE11 5SS

By Rail

Take South West Trains to Vauxhall station which is a ten minute walk from the ground. The station is well served by trains throughout Surrey and Hampshire as well as from the Greater London area.

By Underground

Take the Northern Line to the Oval tube station. The main entrance to the ground is 100 metres on your left on leaving the station. The ground is also a ten minute walk from Vauxhall tube station which is on the Victoria line. For more information on the underground visit www.tfl.gov.uk.

By Car

The ground is situated on the A202, near the junction with the A3 and A24, just south of Vauxhall Bridge and 10 minutes from Victoria and Waterloo.
There is no parking available onsite, although there are local car parks nearby. Click here for details.

We advise all delegates to use public transport where possible.


 

Hotel Info

Please arrange your own accommodation, if required. Click here for details of hotels near the Kia Oval.


Things to do in the local area:

Testimonials & Reviews

Some 2016 conference delegate feedback:

  • Thank you and your colleagues for a very inspiring 2 days…’
  • ‘Thanks Martin Thompson for arranging such an informative and wonderful UK conference. I would also like to thank all speakers and experts for sharing their knowledge. This is a great platform to learn, explore and get new ideas related to ITAM world’
  • I thought it was a very good conference and it was evident that the presenters had an in depth knowledge of their specialist subjects’
  • Great conference, thank you, really enjoyed it and got out of it personally and professionally’
  • ‘Excellent event. ITAM can be very isolating so nice to feel I’m not alone’
  • ‘Very good, glad I came!!’
  • ‘Thanks for a good event with a lot of concrete information’
  • ‘Really useful, great sessions’
  • ‘Day two was fantastic – very useful & great speakers with invaluable experience’
  • ‘Nice to go to an event which was interactive with the attendees, rather than just presentations’
  • ‘Excellent panel sessions’