ITAM Review Annual Conference 2017 – UK

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13th & 14th June 2017
The Kia Oval, London SE11 5SS

About This Event

ITAM in the Cloud Era

Further to the success of our first US & UK annual conferences in 2016, The ITAM Review returns for our second UK annual conference on 13th & 14th June 2017 at The Kia Oval.

This year we will continue to address the challenges that our readers face on a day-to-day basis, in particular how to manage an ITAM practice in the cloud era.

Modern IT Asset Managers are now required to manage their assets and license agreements in hybrid cloud environments, with myriad devices types, mixed ownership models and increased demands for innovation.

Our expert speakers will be discussing topics such as containing costs for IaaS (Google, Amazon, Microsoft), managing SaaS and subscriptions, SPLA management, Virtualization (Identifying candidates, transition, cost management), virtual desktop and streaming.

We’re offering delegates two packed days from the world’s leading ITAM speakers; ITAM Practitioners, ITAM Review Excellence Award Winners, ITAM Experts, Licensing Experts, Legal Counsel and Vendors.

The mixture of real life, ITAM theory and best practice, alongside opportunities to network with and learn from peers, will provide delegates with an un-missable 2-day event.


Early bird rate (valid until 30th April 2017): £199 per person

Full price rate: £299 per person

Click here to book

ITAM Review UK Annual Conference 2016

ITAM Review UK Annual Conference 2016



Who Should Attend

  • CIO’s
  • Senior IT Decision Makers
  • IT Asset Managers
  • Software Asset Managers
  • Software Licensing Specialists
  • IT Procurement Professionals

Why You Should Attend

We’re offering delegates two packed days from the world’s leading ITAM speakers; ITAM Practitioners, ITAM Review Excellence Award Winners, ITAM Experts, Licensing Experts, Legal Counsel and Vendors.

The mixture of real life, ITAM theory and best practice, alongside opportunities to network with and learn from peers, will provide delegates with an un-missable 2-day event.


The 2017 Conference Agenda will be confirmed soon


Full 2017 conference speaker details will be confirmed soon.

If you would like to submit a speaker request for our next conference, please contact


Martin Thompson, Owner & Founder
The ITAM Review

Martin is owner and founder of The ITAM Review, an online resource and community for worldwide ITAM professionals.

Martin is an independent ITAM consultant for organizations seeking independent guidance on ITAM strategy or ITAM tool selection. Martin also reviews tools, technology and services in the ITAM market.

On a voluntary basis Martin is the Chief Agitator at the Campaign for Clear Licensing, a contributor to ISO WG21 which develops the SAM International Standard ISO/IEC 19770 and board member of Free ICT Europe which supports the ICT secondary market.

Day 1 Plenary: ITAM in the Cloud Era

Cloud still represents a small proportion of overall IT spend, but ITAM Review readers are telling us that software agreements invariably contain cloud components as cloud adoption is now a strategic focus for many software publishers.

Modern IT Asset Managers are now required to manage their assets and license agreements in hybrid cloud environments, with myriad device types and mixed ownership models, whilst also juggling increased demands for innovation.

Join ITAM Review founder Martin Thompson to explore the essential skills and resources required for ITAM professionals in ITAM in the cloud era, as we transition further towards cloud models.

Day 2 Plenary: A future without audits or vendor hostility

Cloud was heralded as the end of SAM, yet in 2017 nothing could be further from the truth with increasing licensing complexity, audits being business as usual and software publishers still trying to fathom the part they should play in the future of IT.

In this session, ITAM Review founder Martin Thompson will discuss the trends that are shaping the software market and how IT Asset Managers can best prepare for the future.


Jochen Hagenlocher, Global Head of Software Asset Management

Novartis Pharma AG / Switzerland

Jochen Hagenlocher, ITAM Review Professional of the Year 2016, is the Global Head of Software Asset Management for Novartis

In his role he is responsible for the Development and Implementation of the Novartis Global SAM program. He has been working at Novartis since 2004. Prior to that, Jochen Hagenlocher was employed for 10+ years with an international SAP consultancy helping Fortune 100 companies to implement SAP around the globe. Mr Hagenlocher holds a masters degree of Business Administration from the University of Mannheim.

Day 1 Plenary: Session details to be confirmed

Rich Gibbons, Microsoft Licensing Analyst
The ITAM Review

Rich joins The ITAM Review in March 2017, having almost 14 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer. 

Day 1 Workshop: Microsoft Licensing Surgery

In this interactive session, Rich will invite attendees to ask questions related to their current Microsoft licensing pain points, including but not limited to:

  • The different Office 365 plans – particularly E5. What do they contain, what are the differences etc.
  • Getting started with Virtual Machines in Azure – looking at the different VM types, Azure Hybrid Use Rights, Datacenter locations
  • Using on-premises licenses in the Cloud
  • Running Windows 10 in Azure
  • Where does CSP fit in
  • Office 365 Licensing and product options

Kylie Fowler, Founder & Principal Consultant
ITAM Intelligence

Kylie is an experienced Software Asset/IT Asset Manager and independent Consultant with a track record of supporting companies to optimise their IT estate and reduce IT costs through the creation of best practice and compliant software asset management frameworks. She also coaches and mentors in-house ITAM teams to increase productivity, reduce risk, support and reinforce change and develop new skills and competencies, and has deep expertise in negotiating software licensing agreements with major vendors.

Kylie is passionate about the value of building collaborative relationships across organisations to secure buy-in for creative IT Asset Management solutions and set up her consultancy, ITAM Intelligence to use this deep subject matter expertise and experience to deliver a highly responsive, tailored and vendor agnostic service to small and medium size enterprises on a fixed fee and retainer basis. Kylie is the Convenor of the UK SAM Networking Group which holds regular SAM related professional development events and is a popular speaker at industry events and has published a number thought leading SAM articles.

Day 1 Workshop: Vendor Negotiations in a Cloudy World

You might not realise this, but software negotiations are no longer a simple matter of buying licenses that you may or may not use, while vendors rake in the profits.

Cloud and SaaS vendors have real, physical infrastructure sitting in massive data centres. That means real economies of scale are at play, it means vendors want and need a genuine commitment from customers to use their services, and it means a new focus on value and the introduction of creative charging models.

What does this mean in practice? It means your negotiating tactics need to change! Join this interactive session to learn the best techniques for negotiating with SaaS and Cloud vendors. It will cover:

  • What vendors want from you and why this matters
  • How you can use this understanding to your advantage during sales negotiations
  • Why you need to negotiate with the end of the love affair in mind
  • Your key contractual risks when negotiating Cloud and SaaS agreements


Guy Tritton, Barrister
Hogarth Chambers

Guy is an experienced intellectual property practitioner with a substantial and broad practice ranging from patents, copyright, designs through to franchising, competition law and commercial disputes. He has appeared in most tribunals including the High Court, Court of Appeal, Supreme Court, Court of Justice of European Union, European Patent Office, the Trade Mark Registry, VAT Tribunal and Crown Court.

He has a strong scientific background having read physics and computing at University.  He has even written a solicitors’ discovery programme and a chambers’ fee billing programme as well as a complex 3 dimensional graphic modelling programme (in the days when this was cutting edge!)

He is the chief author of Intellectual Property in Europe (4th edition, published November 2014, Sweet and Maxwell), a book often cited in Advocate-General’s Opinions and is the text book in several European universities. For more information see

Day 2 Plenary: IP and Legal Issues for third party maintenance and support software providers

More details to be confirmed



For 2017 conference sponsorship opportunities, please click here or contact

Gold Sponsors


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Worldwide Silver Sponsors



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Bronze Sponsors




Kia Oval
Surrey County Cricket Club,
Harleyford St,
London SE11 5SS

By Rail

Take South West Trains to Vauxhall station which is a ten minute walk from the ground. The station is well served by trains throughout Surrey and Hampshire as well as from the Greater London area.

By Underground

Take the Northern Line to the Oval tube station. The main entrance to the ground is 100 metres on your left on leaving the station. The ground is also a ten minute walk from Vauxhall tube station which is on the Victoria line. For more information on the underground visit

By Car

The ground is situated on the A202, near the junction with the A3 and A24, just south of Vauxhall Bridge and 10 minutes from Victoria and Waterloo.
There is no parking available onsite, although there are local car parks nearby. Click here for details.

We advise all delegates to use public transport where possible.

Hotel Info

Please arrange your own accommodation, if required. Click here for details of hotels near the Kia Oval.

Testimonials & Reviews

Some 2016 conference delegate feedback:

  • Thank you and your colleagues for a very inspiring 2 days…’
  • ‘Thanks Martin Thompson for arranging such an informative and wonderful UK conference. I would also like to thank all speakers and experts for sharing their knowledge. This is a great platform to learn, explore and get new ideas related to ITAM world’
  • I thought it was a very good conference and it was evident that the presenters had an in depth knowledge of their specialist subjects’
  • Great conference, thank you, really enjoyed it and got out of it personally and professionally’
  • ‘Excellent event. ITAM can be very isolating so nice to feel I’m not alone’
  • ‘Very good, glad I came!!’
  • ‘Thanks for a good event with a lot of concrete information’
  • ‘Really useful, great sessions’
  • ‘Day two was fantastic – very useful & great speakers with invaluable experience’
  • ‘Nice to go to an event which was interactive with the attendees, rather than just presentations’
  • ‘Excellent panel sessions’