ITAM Review Annual Conference 2017 – Australia

Annual Conferences · Featured Events · Other Upcoming Events · Webinars & Online Training

22nd & 23rd November 2017
Sydney, Australia

About This Event

ITAM in the Cloud Era

Further to the success of our first US & UK annual conferences in 2016, The ITAM Review are venturing out to Sydney, Australia on 22nd & 23rd November 2017.

This year we will continue to address the challenges that our readers face on a day-to-day basis, in particular how to manage an ITAM practice in the cloud era. Cloud still represents a small proportion of overall IT spend, but ITAM Review readers are telling us that software agreements invariably contain cloud components as cloud adoption is now a strategic focus for many software publishers.

Our expert speakers will be discussing topics including:

  • ITAM in the Cloud era
  • How to respond to and leverage the big vendors’ focus on Cloud
  • Cloud and contract negotiation tactics and contractual risks
  • Optimising your software investments
  • Building agility into your ITAM programme
  • Guidance & practical tips on software licensing
  • How to combat sharp practices from software publishers
  • SAM Intelligence in Cyber Security Warfare
  • Virtualization

We’re offering delegates two packed days of plenary and workshop sessions from the world’s leading ITAM speakers; ITAM Practitioners, ITAM Review Excellence Award Winners, ITAM Experts, Licensing Experts, Legal Counsel and Vendors.

The mixture of real life, ITAM theory and best practice, alongside opportunities to network with and learn from peers, will provide delegates with an un-missable 2-day event.


Early bird rate (valid until 30th September 2017): $340 per person (AUD)

Full price rate: $475 per person (AUD)




Who Should Attend

  • Senior IT Decision Makers
  • IT Asset Managers
  • Software Asset Managers
  • Software Licensing Specialists
  • IT Procurement Professionals


The full 2017 Conference agenda will be confirmed soon.


Full 2017 conference speaker details will be confirmed soon.

If you would like to submit a speaker request for our next conference, please contact



    Plenary Speakers

  • Martin Thompson

    Owner & Founder, The ITAM Review

    Martin Thompson

    Owner & Founder, The ITAM Review

    Martin is owner and founder of The ITAM Review, an online resource and community for worldwide ITAM professionals.

    Martin is an independent ITAM consultant for organizations seeking independent guidance on ITAM strategy or ITAM tool selection. Martin also reviews tools, technology and services in the ITAM market.

    On a voluntary basis Martin is the Chief Agitator at the Campaign for Clear Licensing, a contributor to ISO WG21 which develops the SAM International Standard ISO/IEC 19770 and board member of Free ICT Europe which supports the ICT secondary market.

    Day 1 Plenary: ITAM in the Cloud Era

    Cloud still represents a small proportion of overall IT spend, but ITAM Review readers are telling us that software agreements invariably contain cloud components as cloud adoption is now a strategic focus for many software publishers.

    Modern IT Asset Managers are now required to manage their assets and license agreements in hybrid cloud environments, with myriad device types and mixed ownership models, whilst also juggling increased demands for innovation.

    Join ITAM Review founder Martin Thompson to explore the essential skills and resources required for ITAM professionals in ITAM in the cloud era, as we transition further towards cloud models.

    Day 2 Plenary: A future without audits or vendor hostility

    Cloud was heralded as the end of SAM, yet in 2017 nothing could be further from the truth with increasing licensing complexity, audits being business as usual and software publishers still trying to fathom the part they should play in the future of IT.

    In this session, ITAM Review founder Martin Thompson will discuss the trends that are shaping the software market and how IT Asset Managers can best prepare for the future.

  • Rich Gibbons

    Microsoft Licensing Analyst. The ITAM Review

    Rich Gibbons

    Microsoft Licensing Analyst. The ITAM Review

    Rich joins The ITAM Review in March 2017, having almost 14 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer.

    Day 1 Licensing in the Cloud Stream Workshop: Microsoft Licensing Surgery

    Come and ask all your burning Microsoft questions. Discuss with industry experts, and your peers, and get the answers you need.

    In this interactive session, Rich will invite attendees to ask questions related to their current Microsoft licensing pain points, including but not limited to:

    • The different Office 365 plans – particularly E5. What do they contain, what are the differences etc.
    • Getting started with Virtual Machines in Azure – looking at the different VM types, Azure Hybrid Use Rights
    • Datacenter locations
    • Using on-premises licenses in the Cloud
    • Running Windows 10 in Azure
    • Where does CSP fit in
    • Office 365 Licensing and product option

    Day 1 Licensing in the Cloud Stream Workshop: Transitioning to Microsoft Azure & Office 365

    How do the Cloud offerings compare to on-premises? What new features can Azure & Office 365 offer? What licensing options exist for those looking to make the move?

    Day 2 Plenary: Leveraging Microsoft’s cloud focus to your advantage

    See how Microsoft’s focus on Cloud can help your organisation move towards Digital Transformation and also enhance your position with Microsoft and partners.

  • Adrian Mulligan

    Founder, Enterprise Licence Solutions

    Adrian Mulligan

    Founder, Enterprise Licence Solutions

    Founder of Enterprise Licence Solutions, Adrian has 25+ years’ IT management experience in diverse environments including telecommunications, government, retail, financial services, internet service provider, manufacturing, mining and logistics.

    He is seasoned in all aspects of IT management with particular strengths in customer liaison, strategy, enterprise architecture, procurement, vendor alignment and program management.

    Adrian has negotiated major licence contracts on behalf of ASX 100 companies – recently delivering significant savings in Microsoft licensing for a global logistics giant and dealing with multimillion dollar licence compliance disputes.

    Adrian’s extensive experience positions him to provide valuable advice to enterprises as their IT service portfolios morph into cloud, BYOD device, big data and mobility.

    Day 1 Plenary: Know your adversary – trends, reputations and skulduggery of the major software vendors

    In this plenary session, Adrian will provide an industry overview, comparative analysis of licencing and audit approaches used by major software vendors, the main compliance tricks and how to avoid them, emerging trends – from on premise perpetual to subscription in the cloud, and the do’s & don’ts of contract negotiation.

  • Anna-Rita Stanley-Best

    Managing Director, APAC, Palisade Compliance

    Anna-Rita Stanley-Best

    Managing Director, APAC, Palisade Compliance

    Managing Director APAC of Palisade Compliance, Anna-Rita has spent the last 14+ years within the Oracle ecosystem with a large part of the time as Director of Asia Pacific and Japan Business Practices, Licensing, Migration and Pricing.  She worked not only with Oracle’s customers and Partners, but also with Oracle License Sales teams, thus providing her with a unique insight into Oracle Licensing from both sides of the table.

    Her focus is providing compliance, advisory and licensing assistance to Palisade clients, by using her in-depth knowledge of Oracle’s business practices, deal negotiations, pricing and policy structures as well as license management services. Anna-Rita has assisted hundreds of customers to achieve large cost savings and her passion is to help organisations take back control of their Oracle relationship.

    Day 2 Plenary: The ABC of Oracle Cloud

    Covered in this session:

    • Why and how does Oracle push Cloud?
    • The importance of understanding Oracle’s contracts
    • What is new with Oracle Audits – On Premise and Cloud
    • How not to handover control
    • Workshop Speakers

    • Patricia Adams

      IT Asset Management Evangelist, Ivanti

      Patricia Adams

      IT Asset Management Evangelist, Ivanti

      Patricia Adams, ITAM Evangelist at Ivanti, is an industry expert who has more than 21 years of experience at Gartner. As a research director for Gartner, she was the lead analyst for IT hardware and software asset management tools and best practices. Her research coverage area included midrange tape storage, CMDB, change management, dependency mapping tools, discovery tool, and ITIL. Throughout it all, her primary focus was advising companies on how to establish governance programs unique to their organizations, build the business case for ITAM, measure the success of the program, design policies, define roles and responsibilities, implement tools, and build a strategic road map for integrating ITAM into other domains.

      Adams spoke annually with federal, state, and local governments, as well as hundreds of companies across industries (e.g., higher education, healthcare, manufacturing, financial services) ranging from 1000 employees to global organizations that treated ITAM as a shared service and needed advice on centralizing the program. Her advice was especially relevant to organizations that needed an effective life-cycle management strategy that met organization and regulatory requirements.

      Day 1 Advanced ITAM Stream Workshop: Build Agility into Your IT Asset Management Program

      With rapid technological change and DevOps increasingly penetrating mature IT shops, Asset Managers need to respond faster than ever to the changes that are happening within the organization. This requires being prepared in advance of the request and staying up-to-date on changing business requirements. This workshop will explore strategies, techniques and technologies that can assist with building an Agile ITAM program.

    • Filipa Preston

      CEO & Founder, Software Optimisation Services

      Filipa Preston

      CEO & Founder, Software Optimisation Services

      Filipa Preston, CEO & Founder of Software Optimisation Services, is a passionate and enthusiastic SAM Subject Expert and IAITAM certified professional with over two decades of experience in software asset and software licensing management. The only practitioner outside of Europe to pass KPMG’s SAM Expert Assessment, she offers a “Passion for the Possible” in one of the most vexing and complex of IT challenges, Software Asset and License Management. Filipa offers a proven and verifiable track record of delivering a positive, measurable, and strategic impact to her clients’ bottom line.

      Day 1 Workshop: SAM intelligence in Cyber Security Warfare

      The Pentagon thought their cyber security policies were impenetrable, so they held a Hackathon. 1,410 Hackers found 1,189 vulnerabilities.

      Everyone is vulnerable – even the Pentagon.

      SAM is crucial to Cyber Security work and yet rarely included in any Cyber function or activities in the organisations we work with. Why is this?

      Attend this session to discover how the valuable skills and data intelligence of Software Asset Management can reduce the median time to detect cyber infiltration in your environments.


    • Rory Canavan

      Owner & Founder, SAM Charter

      Rory Canavan

      Owner & Founder, SAM Charter

      Rory is owner & founder of SAM Charter. With a technical background in business and systems analysis, Rory has a wide range of first-hand experience advising numerous companies and organisations on the best practices and principles pertaining to software asset management. This experience has been gained in both military and civil organisations, including the Royal Navy, Compaq, HP, the Federation Against Software Theft (FAST) and several software vendors. Rory was recently appointed as the Director of Research & Development for ITAMOrg.

      Day 1 Workshop: SAM & Automation

      Details will be confirmed shortly.

Why You Should Attend

  • Learn how to respond to and leverage the big vendors’ focus on Cloud
  • Find out how to optimise your software investments
  • Advice on cloud & contract negotiation tactics and contractual risks
  • Guidance & practical tips on managing software license risk & opportunities
  • Find out about open source alternatives & opportunities
  • Identify the best ITAM tools and services for your organisation
  • 2 packed days from the world’s leading ITAM speakers; ITAM Practitioners, ITAM Review Excellence Award Winners, ITAM Experts, Licensing Experts, Legal Counsel and Vendors
  • Opportunities to network with and learn from peers


For 2017 conference sponsorship opportunities, please click here or contact


Gold Sponsors



Worldwide Silver Sponsors



Silver Sponsors

Worldwide Bronze Sponsors



Exhibitor Sponsors




Aerial UTS Function Centre
UTS Building 10
Level 7, 235 Jones Street,

By Rail

Aerial UTS Function Centre is located in the heart of Sydney, 15 minutes walk from Central Station, the hub of Sydney’s transport network.

For more information about train travel visit the State Rail Authority.

By Bus

Find out bus departure and arrival times courtesy of Sydney Buses Online Timetables.

By Car

Please click here for details of local car parking facilities.


For delegates conferencing at the UTS Aerial Function Centre, Accor Hotels would like to offer 10% off the best available rate at selected hotels nearby. With Mercure Sydney and Novotel Sydney Central just across the road and Ibis Sydney World Square just a short walk away, you are sure to find something that suits your budget when meeting at the UTS Aerial Function Centre.

Please follow the link to confirm availability

Things to do in the local area

Testimonials & Reviews

Some 2016 conference delegate feedback:

  • Thank you and your colleagues for a very inspiring 2 days…’
  • ‘Thanks Martin Thompson for arranging such an informative and wonderful conference. I would also like to thank all speakers and experts for sharing their knowledge. This is a great platform to learn, explore and get new ideas related to ITAM world’
  • I thought it was a very good conference and it was evident that the presenters had an in depth knowledge of their specialist subjects’
  • Great conference, thank you, really enjoyed it and got out of it personally and professionally’
  • ‘Excellent event. ITAM can be very isolating so nice to feel I’m not alone’
  • ‘Very good, glad I came!!’
  • ‘Thanks for a good event with a lot of concrete information’
  • ‘Really useful, great sessions’
  • ‘Day two was fantastic – very useful & great speakers with invaluable experience’
  • ‘Nice to go to an event which was interactive with the attendees, rather than just presentations’
  • ‘Excellent panel sessions’