Independent events from The ITAM Review.

The ITAM Review Online Summit: Cloud 2020

  • Thursday 15th October 2020

Join ITAM Review Analysts and a selection of key vendors for a 2hour 30min virtual conference on Cloud 2020, on Thursday 15th October at 2PM BST.

Thursday 15 October 2020

About this event

Join Rich Gibbons from the ITAM Review and a selection of vendors as we delve into the topic of the Cloud on Thursday 15 October  at 2pm BST.

Cloud continues to grow – with new use cases, technologies, and vendors regularly appearing. Cloud is changing the way businesses, and people, consume and interact with technology and so the way technology assets are managed needs to change too. With so many large vendors including Amazon, Microsoft, Google, Oracle, and IBM betting a large part of their future on cloud, it’s imperative businesses are able to keep pace. 

Some of the many changes cloud presents to ITAM include: 

  • On-premises datacentres migrating into the public cloud 
  • Much software fast becoming subscription only 
  • Desktops no longer being physical machines in physical locations 
  • Internet of Things and edge computing 
  • Bring Your Own Licensing 
  • Hybrid cloud 

Not only can these lead to license non-compliance, spiralling costs, and security issues but cloud can also put added strain on an ITAM team. Managing all these new assets and mitigating all these new challenges takes time – time to learn, time to process, time to manage, time to monitor and more.  

Understanding what is happening now, and likely to happen in the future, will help you plan the direction of your ITAM team – do you need new people, new tools, new services etc.? 

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Who should attend

  • Software Asset Managers
  • IT Asset Managers
  • Procurement Managers
  • FinOps Managers
  • Cloud Architects
  • Chief Technology Officers


14.00 – 14.10 Welcome:
The ITAM Review
14.10 – 14.30 Future of Cloud:
Rich Gibbons
14.30 – 14.55 3 Ways to Optimise Cloud:
Snow Software
14.55 – 15.20 SaaS Management Strategies:
Deep, Wide & Custom
15.20  – 15.45 Extending ITAM into the Cloud:
15:45 – 16:10 Bottle the Cloud – manage & control wasted cloud spend:
16:10 – 16:35 Containers, K8s, OpenShift, …You need to take notice now 
16:35 – 16:55 Q&A Panel Session & Closing Remarks:
All speakers




Rich Gibbons, Head of Content and Training, The ITAM Review

Rich has over 15 years of experience in the world of IT and software licensing, including having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer. A Northerner renowned for his shirts, Rich is a fan of Hip-Hop, travel, football in general (and specifically MUFC), Marvel, and reading as many books as possible. Finding ways to combine these with software licensing is always fun!



Ali Mahmoud, Director of Product Marketing, Snow Software

Ali is a product leader with over 15 years of experience in enterprise software, specializing in developing product strategies based on market trends. Ali supports Snow’s industry-leading cloud management platform and helps customers grow their hybrid cloud strategy.

Session Title: 3 Approaches to Cloud Management for SAM Leaders

Description: Cloud has become one of the most disruptive and strategically important innovations in the IT world. Join Ali Mahmoud, Director of Product Marketing at Snow Software as he explains the optimal approaches that can be adopted by Software Asset Management (SAM) and IT Asset Management (ITAM) professionals for managing the introduction of cloud as a new asset class. In this the session Ali provides proactive ITAM/SAM leaders with insights on:

  • Cloud management challenges facing SAM and ITAM leaders
  • Top issues preventing complete visibility of cloud assets
  • Three approaches to cloud management
  • Steps that can be taken for SAM and ITAM professionals to optimize cloud spend and improve operational agility


Mike Voss, Field CTO – Advanced Solutions Group, SHI

Mike has over 20 years of experience providing consulting and technical expertise for federal and commercial clients.  Mike is a thought leader within SHI’s Datacenter and Cloud solution practices holding several advanced industry certifications including VMware, AWS, Azure, Dell EMC and Pure Storage. Most recently Mike has been focusing on supporting SHI’s strategic customers in the Northeast US around Cloud strategy and Datacenter modernization.




Victoria Barber, Director, SHI

Victoria Barber has recently joined SHI as a Director to support the ITAM and IT lifecycle services business. Prior to this, she has worked in the ITAM industry for longer than she cares to remember as a practitioner, Gartner analyst and strategist. She has been on the committee for ISO 19770 since 2017 and is the Evangelism Lead for the newly-formed ITAM Forum.

Session Title: Extending ITAM into the Cloud

Description: Gartner predicts that, by 2024, US remote employees will make up more than 50% of the US workforce.  To properly support this shift, IT teams were forced to rapidly accelerate digital transformation and cloud-first initiatives.  As such, organizations are undoubtedly using more cloud resources.  In this session, we will discuss how you exert the right level of governance to achieve Cloud, SaaS and IaaS optimization and how leveraging a “Detect, Determine, Do” model with a good services partner can help you effectively govern, manage and optimize every asset in your tech stack.


Kieron Dean, Principal Solution Consultant (ITAM), ServiceNow

In his role as Principal Solution Consultant in ServiceNow’s ITAM Practice, Kieron is responsible for developing effective solutions which address specific business challenges, deliver tangible value and align with the strategic objectives of ServiceNow clients across a broad range of industry verticals.

Session Title: Deep, Wide & Custom…Strategies for Effective SaaS License Management.

Description: Whether you’re well underway or only just beginning your move to the cloud, at some point you’ll undoubtably have to deal with SaaS sprawl. Join this session to see how ServiceNow’s single platform for IT will help you to find, control and optimise your SaaS spend.


Nick Martinazzi, Cloud Specialist – Major Accounts, Flexera

Based in Santa Barbara, California, Nick has 7 Years Experience working with Fortune 500 companies manage, govern, and optimize their cloud environments. Nick also has 5 Years at RightScale prior to Flexera Acquisition. 

Session Title: Bottle the Cloud – manage & control wasted cloud spend

Description: In this session we will discuss common cloud-cost problems, efficiency and optimization best practices and frequent savings opportunities. 



Oleksiy Akimov, Director, Cloud Licensing and FinOps Lead, Deloitte

Over 20 years of professional experience including telecommunications, in-house IT, SAM, FinOps and cloud financial management / cost optimization. Successful track record in small to worlds’ largest projects. Well-rounded IT background in data center (classic, hybrid, cloud, dynamic data center, network, systems), major cloud providers, SAM, FinOps, Cloud Cost Optimization.

Session Title: Containers, K8s, OpenShift, …You need to take notice now

What are Containers and why should I care?
Docker, Kubernetes, OpenShift, … – what’s all that?
Where do I start?







Why you should attend

  • Get up-to-date information on cloud – both IaaS & SaaS
  • Learn about the challenges facing ITAM teams in the cloud
  • Discover techniques and technologies to help manage the cloud
  • Get the latest on containers – what they are and how to manage them




Testimonials and reviews

‘This was a great webinar — very informative. I am looking forward to the other 11 modules!’

‘Very well pitched, i.e. middle of the road to be understandable for beginners as well as for people with experience in the field. Looking forward to the next module’

‘I thought this module was well organized and well presented, bringing together some key points about how to get the ITAM ball rolling and to keep it rolling. I look forward to next month’s module’.

‘Really good & interactive’

‘Great presentation! Thanks so much for putting these together. I look forward to next month!!’

‘Thanks this is well-aimed and helped me to think about next steps I should be taking’.

‘The session was very informative with excellent examples’

Free White Paper


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Salesforce Licensing Guide 2020

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What to look for in a SaaS Subscription Management Tool

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