The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Tag: negotiations

Articles

  • Gartner: Use Market Forces to Drive Licensing Negotiations

    "Show me the money!" ~ Tom Cruise I studied Economics at University many moons ago. So I felt a mixture of both fascination and nostalgia when Gartner Analyst Stewart Buchanan started using demand and supply curves to describe the business value of SAM. I attended the London...