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Future proof your ITAM career

Future proof your ITAM career

Who We Are

Hello and thank you for visiting the ITAM Review, an Online Magazine, Forum and Networking Platform for ITAM Professionals.

We are 100% privately owned, vendor and service provider independent and impartial. Our purpose is to provide an independent, unbiased view of the SAM, ITAM and Software Licensing market and to provide a community for everyone in the industry to share their expertise, feedback and opinions of the technology and services in the market for the benefit of others.

What We Do

We provide paid reviews, commissioned research and consulting as well as online training and in-person events for ITAM professionals.


Get Involved

We believe everyone in the ITAM market should have their voice heard – from the one-man band consultant to the largest software companies in the world. Contributions are free and most welcome.

The ITAM Review wants to hear from all ITAM practitioners from all countries and backgrounds; the only thing we ask is that it’s not a sales pitch for your products and services – let your expertise do the talking!

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What's New


Can we create harmonious relationships with software publishers and their auditors or will it always be a fight?

Creating harmonious relationships with software publishers and auditors

How can ITAM professionals create more harmonious and mutually beneficial relationships with software publishers and their auditors? Ahead of the audit defence panel sessions being held at our conferences this year we spoke to some ITAM industry specialists on their approach to building bridges with auditors. Firstly, some sage advice from John Tomeny of Sassafras […]

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Adobe and The Cloud

In this video, Patrick de Veer of b.lay describes what exactly the Adobe Cloud is, recommends some techniques for end users when negotiating with them and how to keep up with the pace of their audits. Patrick will be speaking on day 2 at both our UK and USA conferences this year covering Adobe Audit Defence. Plenary: On-Premise software is […]

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The rising importance of user management

In this video Filipa Preston, CEO of Software Optimization Services (SOS), shares why she believes user management is a growing priority for Software Asset Managers. SOS are based out of Perth in Australia and won the Microsoft SAM Partner of the Year 2016. Key talking points: Cost control and efficiency via user allocation User profiles […]


Campaign for Clear Licensing

Please help with the CCL Audit Census

Please participate in our Audit Census The purpose of this survey is to investigate current software audit activity. This research revisits themes from our software audit survey back in 2010 when we asked who was auditing most frequently and who was most helpful during the audit process? We also look at the role of the […]

Average customer size

Enterprise SAM tool market share analysis

I’m midway through a competitive comparison of the top ten SAM tools for large enterprises. See the original call for participants here. As part of the analysis we’ve collected customer numbers and it is interesting to see the market share of the key players. SAM tool market share analysis for large enterprises The charts below […]

Most popular categories on the ITAM Review Forum

ITAM Review Forum Progress Report: 62 Questions, 237 Answers

We launched a new forum at the start of the year, this is a quick update on progress so far. As we stated in January, it can be anonymous if you want it to be, tagged and moderated. It also features rating so the good stuff rises to the top. Thank you to everyone that has […]

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