The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.


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Who We Are

Hello and thank you for visiting the ITAM Review, an Online Magazine, Forum and Networking Platform for ITAM Professionals.

We are 100% privately owned, vendor and service provider independent and impartial. Our purpose is to provide an independent, unbiased view of the SAM, ITAM and Software Licensing market and to provide a community for everyone in the industry to share their expertise, feedback and opinions of the technology and services in the market for the benefit of others.

What We Do

The ITAM Review hosts events, provides education and independently verifies tools and service providers.

As of August 2016 The ITAM Review receives 1.3 million visitors a year.

Get Involved

We believe everyone in the ITAM market should have their voice heard – from the one-man band consultant to the largest software companies in the world. Contributions are free and most welcome.

The ITAM Review wants to hear from all ITAM practitioners from all countries and backgrounds; the only thing we ask is that it’s not a sales pitch for your products and services – let your expertise do the talking!

What's New


ServiceNow Knowledge 19: Stay hungry, Stay Foolish

ServiceNow Knowledge 2019 20,000 attendees and 200 partners met in Las Vegas to gorge on all things ServiceNow for their annual “Knowledge 19” conference at the start of May. Due to the sheer volume of IT pros at the conference, I would speculate that “Knowledge” has become the largest gathering of end user ITAM practitioners […]

Wisdom UK 2019 – Taking ITAM outside IT

Our Wisdom UK 2019 conference theme is “Taking ITAM outside IT”. As industries, businesses, and roles continue to morph, modernise, and multiply – the world around ITAM looks significantly different than it once did. Gone are the days of IT’s central control and instead we have new stakeholders, with new business goals, new ways of […]

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Dell + Microsoft = VMware on Azure

Running VMware workloads on Microsoft Azure was first discussed towards the end of 2017, around the same time “VMware Cloud on AWS” was launched. There then followed a blog post from VMware taking a few shots at Microsoft and stating the initial project was “neither certified not supported by VMware”. Although this was subsequently toned […]


Cloud skills key to ITAM salary growth

This article is a final call to participate in the 2019 ITAM Review Salary and Skills survey, and a short preview of some of the early results. To complete the survey please follow this link: START THE SURVEY I’ll be presenting the final results on the second day of Wisdom UK, our upcoming conference, on […]

2019 Salary and Skills Survey

How does your salary compare to your ITAM industry peers? How big is your team and the resources available to you compared to others in the industry? Do you have the right skillset to equip you for the future? Your feedback is required! Please participate in our ITAM Review community survey into salaries, skills, resources […]

Salesforce License Optimisation – Market Guide

Our latest Market Guide looks at options for Salesforce License Optimisation. It seems like only yesterday, but Salesforce is 20 years old this year. 20 years ago they set out on a mission to be a huge disruptor of the application software industry and it is safe to say that they have succeeded. They created […]

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