The ITAM Review

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Fake LicenceDashboard Testimonial

I recently received the following spammy comment on The ITAM Review:

“…We are a graphic design company and use software like Photoshop. We’ve found that Licence Dashboard means we never forget to renew our licences! We once managed to completely forget and ended up being faced with a huge fine, so it’s good to hand over the responsibility to a piece of software! It’s really easy to use tool. Here’s their product page: http://www.licencedashboard.co.uk/products.htm”

Why bother going to the trouble of collecting genuine testimonials from your customers when you can make them up!

If companies insist on dreaming up fake testimonials – I wish they would make an effort to make them look a bit more authentic. Three schoolboy errors occurred on this spammy comment:

  1. Why state ‘Graphic Design Company’ when your IP address says you are a search marketing company trying to drive internet traffic for your client?
  2. Making a comment using the email address Licence Dashboard Editor is a bit of a giveaway.
  3. However, the biggest tell-tale sign is that your testimonial reads like a soap powder advert. Anyone that has used a software asset management tool properly (even for 50 users) knows that you don’t ‘hand over responsibility’ to a piece of software.

C’mon guys – you can do better than this.

About Martin Thompson

Martin is owner and founder of The ITAM Review, an online resource for worldwide ITAM professionals. The ITAM Review is best known for its weekly newsletter of all the latest industry updates, LISA training platform, Excellence Awards and conferences in UK, USA and Australia.

Martin is also the founder of ITAM Forum, a not-for-profit trade body for the ITAM industry created to raise the profile of the profession and bring an organisational certification to market. On a voluntary basis Martin is a contributor to ISO WG21 which develops the ITAM International Standard ISO/IEC 19770.

He is also the author of the book "Practical ITAM - The essential guide for IT Asset Managers", a book that describes how to get started and make a difference in the field of IT Asset Management. In addition, Martin developed the PITAM training course and certification.

Prior to founding the ITAM Review in 2008 Martin worked for Centennial Software (Ivanti), Silicon Graphics, CA Technologies and Computer 2000 (Tech Data).

When not working, Martin likes to Ski, Hike, Motorbike and spend time with his young family.

Connect with Martin on LinkedIn.

5 Comments

  1. Craig says:

    Some very clunky SEO efforts there!

  2. Craig says:

    Some very clunky SEO efforts there!

  3. John Tomeny says:

    Craig, You’re far too kind. I would characterize this as intentional fraud! I ran this by a

    Senior Manager of Adobe’s Volume Licensing and she told me that Adobe does not sell subscription licensing to corporate customers.

  4. John Tomeny says:

    Craig, You’re far too kind. I would characterize this as intentional fraud! I ran this by a Senior Manager of Adobe’s Volume Licensing and she told me that Adobe does not sell subscription licensing to corporate customers.

  5. Sean Robinson says:

    Licence Dashboard would like to communicate that this posting was not authorized or submitted by our

    organisation.

    The posting appears to have been submitted by an unauthorised agent and we are now in the process of taking legal

    action.

    We hope that this unauthorized posting has not mislead The ITAM Review and its Members.

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