The ITAM Review

News, reviews and resources for worldwide ITAM, SAM and Licensing professionals.

Category: Software Asset Management

One of the core subjects for the ITAM Review is Software Asset Management. We cover some of the latest stories and best practices pieces in the area. Staying up to date with the latest software asset management news will help keep your team informed on the latest developments in the area.

Below is a summary of articles covering Software Asset Management (SAM) from the archive:


  • The Software Licensing of Robots

    This guest article from Alex Cojocaru, Founder & CEO of, tackles the upcoming challenge of managing the software licensing of autonomous robots. No longer science fiction, robots are increasingly present in our day-to-day lives and in business conversations. If...

  • Measuring the value of Software Asset Management

    At a recent webinar we were asked: “How do I accurately report the value I add as a Software Asset Manager?” Specifically, the attendee was interested in strategies for accurately reflecting some of the intangible aspects of SAM, such as risk mitigation and avoidance. As a former...

  • Gartner Magic Quadrant for SAM Managed Service Providers 2021

    Gartner has updated their Magic Quadrant for Software Asset Management Managed Services. Managed service providers help customers with some of the heavy lifting involved in delivering ITAM within an organisation. The better providers help customer use the information gleaned to inform...

  • USU Software Asset Management Certification – Enterprise SAM

    Executive Summary The ITAM Review is pleased to announce that USU Software Asset Management is certified for Enterprise SAM. ITAM Industry Analyst AJ Witt said: USU Software Asset Management is a mature product which met our detailed criteria for SAM tooling at enterprise scale. USU’s...

  • Six questions to ask before agreeing to a software audit clause

    An audit clause within a software agreement is the mechanism used by software publishers to instigate a software audit. Software is not “owned” but instead customers buy the “right to use” software. This right to use has terms and conditions, typically laid out in the software...

  • How to get great ITAM data from Active Directory

    This article presents a guide to Active Directory for IT Asset Managers – what it is, what it’s used for, and how you can use it to improve ITAM data quality and reduce audit risk. What is Active Directory? Active Directory (AD) is the “address book” for virtually...

  • Audit survey results (1/3) – What is audit defence?

    Thank you to everyone who contributed to our community survey back in July. The results were compiled over the summer and shared during our online conferences for EMEA, North America and APAC. I’m now pleased to share the results in full. This is the first of three articles: In...

  • IBM IASP: The good, the bad, and the ugly

    This article “IBM IASP: The good, the bad, and the ugly” was submitted by Eric Chiu, Managing Director, Fisher ITS Image by Daniel Nebreda from Pixabay The IBM Authorised SAM Provider (IASP) programme first came to my attention at the beginning of 2020, back before the...

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