Independent events from The ITAM Review.

The ITAM Review Online Summit: Looking back, looking forwards

  • Thursday 17th December

Join AJ Witt from the ITAM Review and a selection of vendors on Thursday 17th December 2020 at 2pm GMT for our End of Year Review where we’ll reflect on some of the changes we’ve seen in the ITAM world in 2020 and look forward to 2021.

Thursday 17 December 2020

About this event

Join us on Thursday 17th December at 2pm for our End of Year Review where we’ll sum up and reflect on some of the changes we’ve seen in the ITAM world in 2020.

We’ll also be looking forward to 2021, providing you with practical guidance on priorities for next year, and helping you make the most of some of the opportunities we all have to make a difference to our careers, companies, and the world.

The live event will feature sessions from our sponsors ServiceNow & Snow.

We at The ITAM Review will share our plans for 2021 – what we’ll be writing about, planned updates to our LISA training service, and our strategy for supporting you through what is likely to be another challenging year for ITAM professionals. And being the end of the year, we hope to have some fun and surprises for you too!

View our privacy policy here

Who should attend

  • Software Asset Managers
  • IT Asset Managers
  • Procurement Managers
  • FinOps Managers
  • Architects
  • Chief Technology Officers


14.00 – 14.20 Introduction – Reflecting on 2020:
AJ Witt, The ITAM Review)
14.20 – 14.40 Positioning ITAM for future success
Ryan Wood-Taylor, ServiceNow
14.40 – 15.00

What’s new from the ITAM Review
ITAM Review Staff

15.00 – 15.05 Break
15.05 – 15.25 Discover the priorities that top the IT agenda for 2021:
Becky Trevino
15:25 – 15:45 Training & Personal Development
Rich Gibbons, The ITAM Review
15:45 – 16:05 Topic TBC
Speaker TBC
16:05 – 16:45 Panel Session
Speakers & Sponsors
 16:45 Closing Remarks
AJ Witt


AJ Witt, ITAM Industry Analyst, The ITAM Review

AJ Witt is ITAM Industry Analyst at The ITAM Review. Previous to joining the ITAM Review team in April 2018, he was Software Asset Manager for Carnival UK, operators of the P&O & Cunard cruise lines. Coming from a background in IT Infrastructure technical operations IT Security & Compliance, AJ is well-placed to share his experience of how dynamic SAM teams can build mutually-beneficial stakeholder engagement.



Ryan Wood-Taylor, Director, ITAM Product Marketing, ServiceNow

Ryan has had a specialized career focused on ITAM program implementations & software asset management with Fortune 100 end user clients  looking to optimize hardware and software spend, understand contractual risk and realize IT operational efficiency.

Session Title:  Positioning ITAM for future success

Description:  New technology comes at us every year like a firehose.  Throw in a global pandemic and an economy under pressure, and business priorities go into survival mode.  ITAM teams need to fortify themselves in resilient programs ready for any occasion, while positioning for scale at the other end.  The most effective path to future success is to not go at it alone.

ITAM practices have their hands full daily with cost optimization and risk mitigation across software, hardware and clouds.  But when ITAM is on the same platform as IT, the world of work gets better. A single platform enables ITAM process automation for the full IT lifecycle, freeing up your team for new tasks.  Work that flows freely between departments gets done. Strengthen business resilience in any economy with a single Platform for IT, so work can flow.


Eric Ferrington, Product Management Director, ITAM, ServiceNow

Eric Ferrington leads the ServiceNow Hardware Asset Management product team, leveraging years of experience in IT service delivery, process implementation, and improvement with a focus on Asset Management and IT Procurement Management. Eric has a passion for IT transformation and the strategic delivery of ITAM solutions for global organizations.

Session Title:  Panelist Session



Becky Trevino, VP Product, Snow Software

Becky Trevino serves as Vice President of Product Marketing at Snow Software where she is responsible for the commercial success of Snow’s product portfolio. One of the highlights of Becky’s role is working closely with innovative customers who are leveraging the power of the Snow platform to bring their asset data – software, hardware, SaaS, cloud – together to provide their organizations with technology intelligence. Becky joined Snow after 6 years at Rackspace and has also held marketing and engineering roles at startup AgentZoom and Dell EMC. Becky holds a B.S. and an M.S. in Engineering from The University of Michigan and an MBA from Northwestern’s Kellogg School of Management. You can follow Becky on LinkedIn and Twitter @rebecca_trevino.

Session Title: Discover the priorities that top the IT agenda for 2021

Description: This has been a year of unprecedented challenges for IT. The sudden shift to remote working caused by the global pandemic has compounded traditional IT issues and introduced new hurdles associated with accelerating digital transformation – all against evolving economic headwinds. Now you are faced with faced with setting priorities for 2021. In our latest research, Snow Software surveyed 4,000 IT leaders and employees around the world to discover the key trends and challenges from the past year that are shaping technology agendas for next year.  Join Becky Trevino, VP Product at Snow Software as she shares some of the issues driving Global IT agendas for 2021.



Why you should attend

  • Cost – This Webinar is FREE.
  • Convenience -You can participate in the webinar from a location of your choosing.  No travelling/ travel costs involved.
  • Interaction – You have the opportunity to communicate and ask questions with the presenter and peers.



Testimonials and reviews

‘Really good & interactive’

‘Great presentation! Thanks so much for putting these together.’

‘Thanks this is well-aimed and helped me to think about next steps I should be taking’.

‘The session was very informative with excellent examples’

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