Independent events from The ITAM Review.

Webinar: Moving Your Software to the Cloud – Love at First Insight

  • Wednesday 14th February 2018

Sponsored by:

Wednesday 14 February 2018

About this event

This webinar has now taken place.


This webinar was presented live by Rich Gibbons and Eric Feldman of Flexera on Wednesday 14th February 2018. This was the eleventh webinar in the series of ITAM in the Cloud Era.


Moving Your Software to the Cloud – Love at First Insight


Far from being the end of Asset Management (as some may believe), Cloud is a the start of a whole new world for ITAM. So many things about it are new:

New types of assets, new locations, new ways of working, new billing methods – by the hour/minute/second, new risks, new rewards and more.

How do we take advantage of all the benefits without causing new problems for ourselves and our organisations?

To view the recorded session on demand:


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Who should attend

  • CIO’s
  • Senior IT Decision Makers
  • IT Asset Managers
  • Software Asset Managers
  • Software Licensing Specialists
  • IT Procurement Professionals


  • Where does SAM fit into the Cloud?
  • Core areas of Cloud asset management
  • Managing SAAS
  • Managing IAAS
  • Bring Your Own Licensing (BYOL)
  • Managing spend in the Cloud
  • Multi-Cloud and Hybrid Cloud environments


Rich Gibbons – Licensing Analyst, The ITAM Review

Rich has almost 14 years’ experience in the world of IT and software licensing, having been both a software sales manager for a VAR and a Microsoft licensing endorsed trainer.

A Northerner renowned for his shirts, Rich is a fan of most films, Hip-Hop, travel, football in general (and specifically MUFC), Marvel and reading as many books as possible. Finding ways to combine these with software licensing is always fun!


Eric Feldman, Senior Product Marketing Manager, Flexera Software

Eric Feldman is a Senior Product Marketing Manager for Flexera, working with Software License Optimization, Software Asset Management, and Cloud solutions.

Previously, Eric was a Senior Principal Product Marketing Manager at CA Technologies for Service and Asset Management solutions. Eric was also a Senior Architect in their Service Management Practice Group where he had extensive experience in enterprise customer facing engagements.

Eric has an MBA from the LIU Post Campus of Long Island University, and a Bachelor of Arts in Communications from Adelphi University.

Why you should attend

  • Cost – This Webinar is FREE.
  • Convenience -You can participate in the webinar from a location of your choosing.  No travelling/ travel costs involved.
  • Interaction – You have the opportunity to communicate and ask questions with the presenter and peers.


Testimonials and reviews

‘This was a great webinar — very informative. I am looking forward to the other 11 modules!’

‘Very well pitched, i.e. middle of the road to be understandable for beginners as well as for people with experience in the field. Looking forward to the next module’

‘I thought this module was well organized and well presented, bringing together some key points about how to get the ITAM ball rolling and to keep it rolling. I look forward to next month’s module’.

‘Really good & interactive’

‘Great presentation! Thanks so much for putting these together. I look forward to next month!!’

‘Thanks this is well-aimed and helped me to think about next steps I should be taking’.

‘The session was very informative with excellent examples’


In order to help ITAM managers better understand and navigate FinOps, we have created this short guide for our readers. It is totally free to download.

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